Compare Marketo vs Pardot vs Outgrow vs ActiveCampaign

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Marketo (2430) Get Quote Get Quote	Pardot (3426) Get Quote Get Quote

Overview
Affiliate Disclosure

Description	Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing ... Read More	Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More
Entry Level Pricing	Not Available	Not Available
Free Trial Availability	Get Free Trial	No free trial
Spotsaas Score	9.5/10	9.4/10
User Ratings	4 (4604)	4.2 (3396)
	Get Quote	Get Quote

Software Demo

Demo

Features

Total Features	10 Features	23 Features
Unique Features
	Get Quote	Get Quote

Pricing

Pricing Option
Starting From	Not Available	Not Available
Pricing Plans	Not Available	Not Available
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available
	Get Quote	Get Quote

User Reviews

User Ratings	4 (based on 4604 reviews)	4.2 (based on 3396 reviews)
Rating Distribution	Excellent 1247 Very Good 905 Good 160 Poor 70 Terible 48	Excellent 1659 Very Good 1147 Good 354 Poor 161 Terible 105
Expert's Review generated by AI	Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer ...Read more	Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more
Pros and Cons	Comprehensive marketing automation features that streamline workflows and improve operational efficiency. Strong CRM integration capabilities, enabling effective customer relationship management and lead nurturing. Intuitive and user-friendly interface, making it easy for users to implement and train team members. Robust analytics and reporting tools, providing actionable insights for optimizing marketing strategies. Steep learning curve for beginners, with complexity in advanced features requiring extensive training. High subscription cost, making it less accessible for small-scale businesses or startups.	Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution. Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data. Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise. Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions. Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding. Cost-prohibitive for small or mid-sized businesses due to high pricing.
Positive Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

Integrations

Integration with other apps	Cvent 3.7 (1709 reviews) Eventbrite 4.5 (5195 reviews) Volusion 3.4 (477 reviews)	Eventbrite 4.5 (5195 reviews) Google Analytics Olark

Customers

Customers	Roche Fujitsu Cloudera	VMware Sequoia Financial Group ENGIE Cofely

Media and Screenshots

Screenshots	7 Screenshots	3 Screenshots
Videos	2 Videos	3 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Marketo offers Free Trial, but Pardot does not.

Marketo is designed for Large Enterprises, Medium Business and Small Business.

Pardot is designed for Large Enterprises, Medium Business and Small Business.

Pricing details for both Marketo and Pardot are unavailable at this time. Contact the respective providers for more information.

Some top alternatives to Marketo includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, EngageBay, dotdigital, MaaxMarket, SAS Marketing Automation, Odoo Marketing Automation, Marketing Optimizer, Zoho Marketing Automation, Contactspot and Adobe Campaign.

Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, EngageBay, Hubspot Marketing Hub, Oracle Eloqua, MailChimp, Salesforce Email Studio, Elite Campaign, Adobe Marketo Engage and Ackwire.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Compare Marketo vs Pardot vs Outgrow vs ActiveCampaign

Marketo

Pardot

OverviewAffiliate Disclosure

Software Demo

Features

Pricing

Other Details

User Reviews

Integrations

Customers

Media and Screenshots

Alternatives

Frequently Asked Questions (FAQs)

Overview
Affiliate Disclosure