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• Exceptional customer support that is responsive, knowledgeable, and goes beyond expectations.

• Intuitive and user-friendly interface, suitable for both beginners and advanced users.

• Flexible and powerful segmentation and automation capabilities for tailored marketing workflows.

• Strong integration with CRM systems like Salesforce, with features like lead engagement tracking and behavior history mapping.

• Effective for email marketing, including drip, nurture campaigns, and A/B testing functionality.

• Certain features, like email and content editors, are not very flexible or intuitive, with usability issues such as small editing panes and bugginess.

• Reporting capabilities, though sufficient for basics, require enhancement for more detailed and advanced analytics.

• Integration bugs, particularly with Salesforce, can disrupt lead tracking and attribution workflows.