Organic search marketing software, often known as search engine optimization (SEO) software, is meant to increase the ranking of websites in search engine results pages (SERPs) without having to pay the search engine provider. Through a range of capabilities, these tools deliver SEO insights to... Read more
Researched and Edited by Rajat Gupta
Last updated: April 2025
SEO Software overview
Researched and Edited by Rajat Gupta
Last updated: April 2025
Common Features
Keyword Tracking
Rank Tracking
Content Management
Dashboard
+ 9 more
Unique Features
Campaign Management
Indexing
Document Management
Reporting (Analytics)
+ 47 more
Pricing
54% Software offers Free Trial
28% Software offers Freemium
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Showing 1-20 out of 253
9.8
Spot Score
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Product Description
SEMrush is a powerful and affordable all-in-one marketing software that helps you find great keywords for your SEO campaigns, understand website traffic, track your competitors’ marketing tactics, manage and optimize your AdWords advertising campaigns, analyze social media followers and much more.
Read morePricing
Free Trial available, Try Now
SEMrush offers custom pricing plan
9.4
Spot Score
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Product Description
SE Ranking is an automated tool to improve your search engine ranking and get more leads from search engines. It analyzes your current website and suggests the best optimization strategies. It takes a few minutes to install and works with any CMS.
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Free Trial available, Try Now
SE Ranking offers custom pricing plan
Pros & Cons
Offers a wide array of SEO tools in one platform, simplifying workflow for users.
White Label feature is highly praised for its ease of use and client accessibility.
Intuitive interface with excellent reporting tools for easy data visualization.
Affordable pricing compared to competitors, providing good value for money.
Some users reported issues with backlink accuracy, suggesting improvements are needed in this area.
Limited integrations and customizations, especially for white-labeling, creating limitations for users who require specific functionalities.
9.4
Spot Score
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Product Description
Ahrefs is a web-based platform that uses cutting-edge technology to provide comprehensive data on backlinks and inbound links, comprehensive research on keywords, organic keywords position tracking, content Explorer and Site Explorer tools for bulk analysis of the data collected.
Read morePros & Cons
Provides a wealth of opportunities for website promotion and SEO improvements.
Offers powerful tools for marketing research and competitor analysis.
User-friendly navigation system and high-quality tutorials.
Excellent link analysis and backlink tracking capabilities.
Some users find the tool to be expensive, especially for small businesses.
Issues with bugs and tool downtimes affecting user experience.
9.3
Spot Score
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Product Description
Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...
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Free Trial available, Try Now
Starts from $23/Month when Billed Yearly, also offers free forever plan
Pros & Cons
Comprehensive features for website optimization and conversion growth, including heatmaps and SEO tools.
User-friendly setup making it easy to explore features and analyze user interactions.
Provides valuable insights into user behavior and helps identify areas for improvement.
Easy to install and integrate with websites, with great support and customer service.
Initially complicated due to extensive features, might require time to learn and understand fully.
Limited marketplace for additional apps and connectors, impacting access to advanced functionalities.
9.2
Spot Score
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Product Description
The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO and how it will help their online presence. They provide comprehensive information detailing what SEO is, ...
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Serpstat offers custom pricing plan
Pros & Cons
Provides a comprehensive suite of SEO tools for various needs, from rank tracking to keyword analysis.
User-friendly interface and easy project setup make it simple to navigate and utilize the tools efficiently.
Valuable insights and suggestions provided for improving search visibility and SEO efforts.
Affordable pricing compared to competitors, offering cost-effective solutions.
Some users find the interface slightly clunky or challenging to navigate, especially for new users.
Limitations in data depth in comparison to larger competitors, which might be a barrier for some users.
9.1
Spot Score
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Product Description
Searchmetrics is a powerful SEO software that allows you to monitor your website rankings, track keywords, look up your competitor's links, and monitor social media activity. Searchmetrics will show you how a website looks like to a search engine and what the most important elements are for ...
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Searchmetrics offers custom pricing plan
Pros & Cons
Provides comprehensive data and analysis for SEO, assisting in understanding visibility and keyword optimization.
Offers valuable insights into competitor keywords and visibility trends.
Features like Content Experience streamline communication between SEO experts and content writers.
Automates repetitive tasks, saving time and enhancing productivity.
User interface can be overwhelming, with complex navigation and limited customization options.
Pricing packages may be perceived as costly, especially for additional queries or exports.
9.1
Spot Score
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Product Description
WooRank SEO tools allows you to compare a website’s SEO health to its competitors. This is the SEO software that allows you to spot weaknesses and get them fixed quickly. It also allows you to benchmark your SEO performance as well as your competition’s with their beautiful data visualizations.
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Free Trial available, Try Now
WooRank offers custom pricing plan
9.0
Spot Score
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Product Description
The DeepCrawl platform offers both free and paid plans, providing users with the choice of a wide selection of user roles. The platform lets its users track their website’s performance in real-time, resulting in it becoming a favorite SEO tool for local businesses.
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DeepCrawl offers custom pricing plan
Pros & Cons
Provides detailed technical SEO audit information and actionable insights for improving website performance.
Easy to schedule and automate crawls for trend analysis and monitoring on large eCommerce sites.
Offers in-depth crawl analysis for identifying technical issues and monitoring site health.
Capable of handling crawls of large websites with hundreds of thousands of pages efficiently.
Some users find the tool hard to use and reports difficult to understand, especially for beginners.
Price can be a limiting factor, making it more suitable for large enterprises than small businesses.
9.0
Spot Score
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Product Description
Seobility is a software package that helps you create a and maintain an optimized Website. Seobility allows you to customize your Web pages and create SEO-friendly content such as META descriptions, H1 titles, ALT attributes, etc. You will also be able to obtain information about your website ...
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Free Trial available, Try Now
Pros & Cons
Comprehensive SEO analysis with valuable suggestions for optimization.
Responsive and helpful customer support, offering quick solutions and guidance.
User-friendly interface providing easy access to SEO, keyword, and SERP checker tools.
Detailed on-page SEO recommendations for improving website performance.
Some users found the platform's features lacking in comparison to more advanced tools like SEMrush.
Issues reported regarding broken link notifications that were not accurate, leading to wasted time in audits.
9.0
Spot Score
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Product Description
SpyFu is an online toolset that allows you to spectate and spy on competitor's search engine optimization efforts. Great for tracking the movement of your competition and their progress over time. Just enter a competitor's domain into SpyFu, and (after they have made some SEO related changes) ...
Read morePros & Cons
Efficient real-time monitoring of devices with accurate locations and times.
Professional and friendly customer service, with timely responses.
Simple and easy booking and installation process.
Offers reliable service for tracking and monitoring loved ones.
Refund process can be slow and lacking in responsiveness.
Some users experienced issues with the software not performing as expected.
9.0
Spot Score
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Product Description
WebCEO combines the popular features of SEO Spider and Website Auditor, combined with an analytics suite, blogging platform, and site promotion tools in one easy to use application. WebCEO allows users to moderate their sites from any computer or internet-enabled device, with an easy-to-use ...
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Free Trial available, Try Now
9.0
Spot Score
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Product Description
RankWatch is a powerful SEO software platform, designed for professionals in the field of internet marketing. It lets you keep track of several tasks simultaneously. You can manage projects, monitor your website rankings, receive email alerts and more. The software allows you to do this with ...
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Free Trial available, Try Now
RankWatch offers custom pricing plan
Pros & Cons
Dashboard provides well-organized and easy-to-read reports for SEO campaigns, and the rank watching tool with email notifications is highly useful.
Allows tracking keyword rankings, backlinks analytics, and provides essential data for local SEO.
Reliable customer support with fast responses compared to other services used.
Offers detailed analytics, competitor tracking, and backlink analysis for thorough SEO insights.
Competitor analytics and keyword suggestions may be insufficient.
Interface design and UI could be improved for a smoother user experience.
9.0
Spot Score
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Product Description
BrightEdge offers search engine marketers both in-house and agency the ability to maximize online visibility. BrightEdge's comprehensive solution allows you to manage search marketing campaigns across all major search engines including Google, Yahoo! and AOL, as well as social media channels ...
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BrightEdge offers custom pricing plan
8.9
Spot Score
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Product Description
Google Search Console is a free, very easy to use web-based interface for managing and monitoring your website's presence in Google search results. This means you can easily see how your site performs in various search results, customize the rankings of your own pages, and better understand how ...
Read morePros & Cons
Shows detailed search performance data including impressions, clicks, and average position, aiding in SEO strategies.
Provides insights into backlinks, keyword rankings, and competitive analysis, enhancing website optimization.
Helps diagnose website health issues, index new content, and enhance visibility on Google search.
Offers easy submission of URLs for indexing and crawling, simplifying website management tasks.
Some users find the new version complex and less intuitive compared to the previous version.
Delayed or inconsistent updates in backlink information and crawling data may hinder immediate issue resolution.
8.9
Spot Score
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Product Description
Advanced Web ranking is a software as a service (SaaS) web analytics solution designed to provide website owners and marketers with a better user experience for SEO ranking, keyword research and SEO reporting. Advanced Web Ranking provides advanced SEO tools to run more effective and efficient ...
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Free Trial available, Try Now
Advanced Web Ranking offers custom pricing plan
Pros & Cons
Provides clear and concise reporting for keyword tracking, making it easy to track rankings and visibility.
Offers comprehensive keyword tracking, including competitor analysis, Google Analytics integration, and rank tracking.
User-friendly interface with intuitive features for setting up projects and generating reports.
Cloud-based platform facilitates easy access for multiple users without additional paid seats.
Limited customization options for branding keyword reports, hindering white-label presentation to clients.
User interface, especially in the desktop version, may feel outdated and require some time to get used to.
8.9
Spot Score
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Product Description
Marketgoo is one of the best SEO Tools provider in India. It helps its users to perform various jobs such as keyword search, Keyword Analysis, Position Checker, Long Tail Keyword Generator and many other tools. This all-in-one software is the perfect solution for business owners, webmasters, ...
Read morePros & Cons
Very easy to use, especially for non-technical users.
Provides clear recommendations for improving website ranking.
Excellent customer support and responsiveness.
Simplifies SEO tasks and takes the mystery out of the process.
Lack of detailed information on specific tasks at times.
Social media signals may not update as frequently as desired.
8.9
Spot Score
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Product Description
ContentKing is a specialized content generation software with intelligent and automated SEO features. With ContentKing, you can create thousands of unique, optimised SEO contents in the shortest amount of time possible. It also allows you to manage thousands of contents at one time
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Free Trial available, Try Now
ContentKing offers custom pricing plan
8.9
Spot Score
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Product Description
The Majestic SEO software platform is a fusion of search-centered design and the next generation of website analytics. It offers professional insights and features for monitoring and improving the performance of your website. This affordable software has been developed using the latest web ...
Read morePros & Cons
Offers detailed backlink analysis, aiding in competitor tracking and SEO strategy development.
Provides accurate metrics like Trust Flow and Citation Flow, crucial for assessing link quality.
Largest link database with comprehensive data for solid insights into the backlink profile.
Easy to use interface with downloadable reports and CSV files.
Complexity in understanding and utilizing some metrics, requiring further learning.
Interface design might seem dated and not visually appealing, lacking modern aesthetics.
8.9
Spot Score
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Product Description
The CognitiveSEO Content Studio is a complete content marketing hub that makes SEO more scalable, connected and automated. It is designed for the modern Internet marketer and includes easy to use workflow tools, best SEO practices, personalized SEO recommendations, and a content marketplace.
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Free Trial available, Try Now
Cognitive SEO offers custom pricing plan
Pros & Cons
Provides a comprehensive set of SEO tools for various tasks such as keyword tracking, website audit, backlink analysis, and content optimization.
Offers features like site explorer, content tools, and link building opportunities, which are highly beneficial for SEO strategies.
Helpful in monitoring rankings on desktop and mobile, managing backlinks, and organizing link profiles efficiently.
Advanced set of SEO tools and metrics provide extensive data and analysis for users.
The user interface can be slightly complex and not very intuitive, requiring time to get used to the tool.
Some users find the tool slightly expensive, especially for managing a limited number of websites or clients.
8.9
Spot Score
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Product Description
The AccuRanker is a very easy to use and understand Software for managing the rankings of your SEO account. It has many features such as a daily check of your rankings, notification emails for the rankings, keywords, and positions. You can also set up your accounts to notify you when pages have ...
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Free Trial available, Try Now
Pros & Cons
AccuRanker provides fast and accurate rank tracking, with reliable data gathering.
The tool is user-friendly and easy to navigate, making it suitable for both beginners and advanced users.
AccuRanker offers integration with third-party platforms, enhancing its functionality.
It allows for in-depth analysis of keyword rankings in Google and Bing.
AccuRanker's pricing might be a concern for users tracking a large number of keywords or managing enterprise-sized websites.
Limited features for technical SEO, link building, or other SEO factors within the tool itself.
