BrightEdge Reviews in January 2025: User Ratings, Pros & Cons

Great SEO Platform & Support Team

What do you like best? I really like the insights from Data Cube, as well as being able to create custom Dashboards/reporting. We also have had a great experience with the team from BrightEdge since Day 1 when we moved to their solution. What do you dislike? I wish there was more to COntent IQ. Can sometimes feel like errors are not clear and it will sometimes freezes when trying to review the data. Recommendations to others considering the product: Would 100% recommend ...

Over Promise and Under Deliver

What do you like best? We regretted our decision to sign on with BrightEdge within the first month. This tool is highly overpriced. There are multiple other software services which provide valuable real time data. BrightEdge data lags by up to two weeks. Not a lot of positive to talk about here. What do you dislike? Experience was a nightmare! Prior to signing on with BrightEdge we made our intentions very clear. We needed the ability to see rankings on a market by market ...

BrightEdge enables enterprise-wide SEO support

What do you like best? The ease and ability to be able to support analysis and reporting across an entire, complex organization with multiple operating units, divisions and stakeholders. Beyond the platform, the account and support folks I've worked with over the years at BrightEdge have been phenomenal. They go above and beyond and are comfortable with pushing you forward to find success. I've found them to be more 'partner' than just 'support'. The last piece I'll note is the ...

BrightEdge is the Dedicated SEO Expert Our Content Team Doesn't Have

What do you like best? Weekly/biweekly SEO consulting calls with our customer success team; real-time research results; opportunities to connect with their user community. Early on in the pandemic, BrightEdge arranged a virtual community session with home-delivered dinners. Last year, they hosted an onsite workshop for our team, with colleagues not even using the tool, to help us set & align on SEO strategy. BrightEdge brings a personal touch in a highly technical space. What do you ...

Easy-to-use tool for your SEO efforts Digital Content Strategy

What do you like best? The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. The support/client success team has always been an extension of my team - they deliver valuable work, provide strategic direction and recommendations and support my team in anyway that I may need. What do you dislike? Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. I hope they ...

Simplified interface with powerful capabilities to take enterprise SEO program to the next level

What do you like best? BrightEdge listens to the needs of its customers more than any other software vendor I've worked with. They truly cares about customer success, and makes sure the platform capabilities match the ever changing needs of the customer. For example, BrightEdge Instant was launched from a need of customers like myself wanting instant ranking data and SERP layouts. Instant has also become my go-to keyword research engine because it has consolidating a lot of disparate ...

A Must-Have Tool for any Enterprise SEO

What do you like best? Data Cube is an essential SEO tool that I cannot live without. It boasts the longest running collection of SEO ranking and domain-level data and thus is without equal in my opinion. I would put their upgraded tools, like Instant, Link Equity Manager and Market Insights, up there as well. Not every enterprise can afford the upgraded tools so I will only say that if you can they are worth every additional penny. All SEO tools offer something a little different but ...

A must for any business serious about SEO

What do you like best? I personally love DataCube as well as Instant. These two features alone do more than any other platform. The rest - things like ContentIQ is cherry on top! What do you dislike? I would love to have more control in ContentIQ. I am sure they will evolve it and will happen soon! Recommendations to others considering the product: It's worth the investment - just make sure you understand what the platform does. Often if you don't understand the ...

Gets results, Good support

What do you like best? The combination of the tools and the account manager support has allowed us to continue to grow our SEM results and ensure we chase the relevant items. What do you dislike? The word rank measurement tool is not as clean as other tools, but still effective. Recommendations to others considering the product: The account manager is a key part of guiding our reviews for the team to keep focused. What problems are you solving with the product? What ...

Solid platform and great partnership/account team

What do you like best? Working with the account team that helps to support our goals is definitely a highlight. They listen and work with us to identify opportunities resulting in strong organic growth. As far as the platform goes, the feature we probably use the most is the Data Cube research tool. It gives us instant insights that help inform our strategies along with the Share of Voice feature. What do you dislike? I think it would be nice to see more technical based features. ...