AB test software is used by companies that want to adopt new strategies for the optimization of digital marketing campaigns. AB testing software enables companies to launch experiments to compare two versions of any project in order to assess which version favors them better. Digital marketing... Read more
Researched and Edited by Rajat Gupta
Last updated: January 2025
AB Testing Software overview
Researched and Edited by Rajat Gupta
Last updated: January 2025
Common Features
Audience Targeting
Split Testing
Multivariate Testing
Statistical Relevance Analysis
+ 6 more
Unique Features
Reporting (Analytics)
A/B Testing
Analytics
Access Control
+ 2 more
Pricing
38% Software offers Free Trial
16% Software offers Freemium
Featured Product
Showing 21-40 out of 68
8.3
Spot Score
RECOMMENDED
Add to compare
Product Description
The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether a budding web developer or product manager of an established site, thus platform gives everyone access to ...
Read morePricing
VWO FullStack offers custom pricing plan
8.3
Spot Score
Add to compare
Product Description
Wigzo is a software that helps Marketers Test Ideas Without A Test group. Wigzo lets user come up with features or ideas for A/B Tests in an easy way, and test them against the best version of the website with confidence. By Automatically Automating many of the tedious tasks in AB Testing with ...
Read morePricing
Free Trial available
Wigzo offers custom pricing plan
8.3
Spot Score
Add to compare
Product Description
ABlyft is a advanced AB Testing software in marketplace. With ABlyft, create unlimited A/B Test scenarios with hundreds of Variants, view detailed statistics on page metrics, engagement, conversions and more. Generate heatmaps with ABlyft to visualize multivariate test conversion data. ABlyft ...
Read morePricing
ABlyft offers custom pricing plan
8.3
Spot Score
Add to compare
Product Description
Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...
Read morePricing
Free Trial available, Try Now
Starts from $79/Month, also offers free forever plan
8.3
Spot Score
Add to compare
Product Description
Oracle Maxymiser is a powerful customer experience analytics platform is key to successful AB testing. This software strives to attract customers for further interaction and create brand loyalty by delivering an optimal customer experience using advanced analytical and existing CRM data. Oracle ...
Read morePricing
Oracle Maxymiser offers custom pricing plan
8.3
Spot Score
Add to compare
Product Description
Convertize allows to A/B Test landing pages or other web pages quickly and easily. User can A/B Test links, images, promotional text, videos -- really anything that is on the page. It offer an out-of-the-box solution for those who need a full set of conversion rate optimization (CRO) tools such ...
Read morePricing
Free Trial available, Try Now
Starts from $49/Month
8.2
Spot Score
Add to compare
Product Description
Thrive Optimize is a plugin that can be used in most browsers. It injects A/B testing functionality into the URL of website and enables visitors to participate in A/B tests. Thrive Optimize supports complex experiments, advanced targeting and advanced statistical analysis with Bayesian and ...
Read morePricing
Starts from $19/Month
8.2
Spot Score
Add to compare
Product Description
ChangeAgain is the industry-leading AB testing software. It's designed to help optimize website's flow, structure, and content while considering visitor goals and business goals. It gives crucial insight into how changes impact conversions, opens up insights previously impossible to capture, ...
Read morePricing
Free Trial available, Try Now
Starts from $14/Month
8.2
Spot Score
Add to compare
Product Description
Adobe Target is a unique content marketing system that allows to manage every aspect of AB testing process. Create a beautiful storefront, define audience, set up email drip campaign and start testing the look, feel and messaging of website, mobile app or landing page – all from one intuitive ...
Read morePricing
Adobe Target offers custom pricing plan
8.2
Spot Score
Add to compare
Product Description
Splitbee is multi-platform AB testing software that enables to increase website and app conversions without writing a single line of code. Splitbee lets user set up and run A/B tests on existing website, and create landing pages specifically for tests. It will even let user create pages that ...
Read morePricing
Starts from $79/Month, also offers free forever plan
8.2
Spot Score
Add to compare
Product Description
Bound is a visual- and interactive-testing and learning platform that allows to connect ads and landing pages with conversion tracking to create and optimize testing campaigns. This AB Testing software solution enables to quickly narrow down which version of an ad, landing page, template, or ...
Read morePricing
Bound offers custom pricing plan
8.1
Spot Score
Add to compare
Product Description
Introducing Checkmango, the ultimate solution for professionals seeking to enhance their website performance through simplified full stack A/B testing. Elevate your experimentation process with this innovative platform that provides quick and data-driven insights for both development and ...
Read morePricing
Checkmango offers custom pricing plan
8.1
Spot Score
Add to compare
Product Description
ABTesting.ai is an easy to use software that enables companies to easily set up, manage and analyze A/B tests for their website. Using ABTesting.ai companies can run multiple tests simultaneously, speeding up business experiments and enabling them to learn from data using statistical methods ...
Read morePricing
Starts from $19/Month, also offers free forever plan
8.1
Spot Score
Add to compare
Product Description
The SplitWit A/B Testing Platform enables businesses to create more personalized digital-channel experiences by testing different versions of their website, advertisement, or online application. SplitWit's intuitive interface gives the ability to see results in real time with built-in reporting ...
Read morePricing
Free Trial available, Try Now
Starts from $25/Month
8.1
Spot Score
Add to compare
Product Description
The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for non-techies to run AB tests, see what's working and adjust their messages accordingly. Developers designed the ...
Read morePricing
Free Trial available, Try Now
WhatUsersDo offers custom pricing plan
8.1
Spot Score
Add to compare
Product Description
Maxymizely is a simple and easy to use AB testing software that helps marketers run multivariate tests on websites and landing pages. This software uses the power of the cloud and the latest statistical algorithms to make sure user get actionable insight from each test they run: increase ...
Read morePricing
Free Trial available, Try Now
Starts from $19/Month
8.0
Spot Score
Add to compare
Product Description
GovDelivery helps to communicate with citizens about issues that matter most, like flu shots, potholes, and candidate forums. It's powerful, but still easy to use. With AB Testing software built in, easily optimize messages to get the best response possible. Access premium customer service ...
Read morePricing
GovDelivery Communications Cloud offers custom pricing plan
8.0
Spot Score
Add to compare
Product Description
Binaize is user friendly A/B testing software that makes it easy to compare up to 4 different versions of a website for increased conversion, improved retention, higher engagement, and better overall results. Binaize dramatically increases the speed of tests using smart guessing so user can ...
Read morePricing
Binaize offers custom pricing plan
8.0
Spot Score
Add to compare
Product Description
FunnelEnvy is an on page AB testing software for marketers. It helps to increase conversion rate by giving the power to find out what works best. Individuals can experiment with multiple calls to action or CTAs on the same page, and run A/B tests which means more conversions, more revenue. ...
Read morePricing
FunnelEnvy offers custom pricing plan
7.9
Spot Score
Add to compare
Product Description
Elevate your pricing strategy with Optipricer, the ultimate tool to enhance your revenue potential. Gone are the days of uncertainty – Optipricer provides tangible results that enable you to excel in the realm of pricing. This cutting-edge solution empowers you to unlock optimum strategies and ...
Read morePricing