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8.4

Spot Score

Zymplify - Marketing Automation Software

Zymplify Reviews in April 2025: User Ratings, Pros & Cons

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4.3

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Zymplify Reviews & Ratings

4.3

Very Good

Based on 100 ratings & 69 reviews

Rating Distribution

Excellent

(57)

Very Good

(10)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review generated by AI

Zymplify is a robust, all-in-one marketing and sales automation platform that has garnered significant praise for its efficiency and ease of use. Users consistently highlight its ability to streamline complex marketing processes, consolidate tools, and save immense time, which resonates particularly well with small to mid-sized businesses. The platform's standout ...Read more

Zymplify pros and cons

  • Allows seamless lead generation and targeting, with strong prospecting tools and demographic filters, enabling businesses to scale efficiently.

  • Combines multiple marketing functions into one platform, centralizing campaigns, email management, and social media activities for better organization.

  • Easy to set up and user-friendly for beginners with excellent onboarding and ongoing customer support.

  • Offers cost-effective marketing automation with robust features like email templates, landing pages, buyer intent tools, and website tracking.

  • Some features, like the interface and email/landing page builders, could be more intuitive or polished for better usability.

  • Limited out-of-the-box integration options and advanced analytics capabilities, which can require external tools or workarounds.

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Showing 21-30 out of 69

IC

Internal Consultant in Computer Software

05/27/20

5 out of 5

Versatile Platform - Great Value

What do you like best? The Buyer Intent Engine is my favourite. What do you dislike? The user interface could be better...... Recommendations to others considering the product: Take the short training provided to get used to platform quickly. What problems are you solving with the product? What benefits have you realized? Identifying interest in my product / service online. I now have visibility over who is on my site, and can engage with them quickly.

AI

Agency in Marketing and Advertising

05/27/20

5 out of 5

Very useful

What do you like best? Very useful software, allowing us to do a lot of different aspects of marketing on the same system, rather than outsource and use other platforms. Good tracking of individual leads. Great B2B tools to build contact lists. What do you dislike? System can have a few bugs in but this is often quickly resolved What problems are you solving with the product? What benefits have you realized? Full tracking of where each lead is coming from. So useful to just ...

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TF

Trevor F

05/27/20

5 out of 5

Great platform for identifying sales leads

What do you like best? LinkedIn propspector and Wesite Intent are 2 great features of the Zymplify platform that make analysying large amounts of data really easy. Access to their onboarding specialists has been excellent. What do you dislike? There is an extensive feature list within the Symplify platform, so it's likely that you will benefit from some, but not all of them. What problems are you solving with the product? What benefits have you realized? Analysing and ...

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ES

Executive Sponsor in Information Technology and Services

05/27/20

5 out of 5

Simple and effective tool to drive outbound demand and sales using intent and automation

What do you like best? Everything you need is in one place - you can get marketing automation done with customised journeys and campaigns, landing pages, scoring; you can enrich leads with intent signals from a number of sources, reveal contact information for key buyer personas and track your cost per acquisition all the way through the funnel; manage the deal through to closure. All this is provided in a really cost effective way - predictable costs and you don't pay way more from ...

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K

Kieron M

05/27/20

5 out of 5

Brilliant technology for B2B marketing

What do you like best? The platform isn't overly complicated - unlike many competitors. The company clearly focuses on the objectives of a marketing program and aligns the software to meet these needs. Flexible enough but with great support and ongoing feature updates. What do you dislike? The UI isn't as complete or polished as other platforms but this in no way detracts from usability. Recommendations to others considering the product: Watch the videos and have a demo. If ...

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CL

Claire L

05/27/20

5 out of 5

Powerful, insightful and a game changing platform

What do you like best? As someone who has their own content and digital marketing agency, I love looking at the data. My favourite feature of Zymplify by far is the depth of the data and insights you can get into how everything is performing across your platform, on one dashboard. I love creating automated journeys and the intelligent scoring system meaning I can send different prospects in different directions and serve them content relevant to that campaign. I also manage Zymplify for ...

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AI

Administrator in Consumer Goods

05/27/20

4.5 out of 5

Marketing Automation Solutions for Buechel Stone

What do you like best? Allows us to execute sophisticated omni-channel marketing solutions with access to all of the tools and technology all in one place. What do you dislike? Contact organization is driven by lists and segments, so you need to be organized with tags and categories to prepare your business for keeping personalized communications on the up and up with a mass group of contacts. Recommendations to others considering the product: Zymplify has a sophisticated ...

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RK

Ryan K

05/27/20

4.5 out of 5

A solid marketing automation platform

What do you like best? Prospecting tools are exciting. Automation and friendly customer support. What do you dislike? Haven't spent enough time using it to dislike anything about it! What problems are you solving with the product? What benefits have you realized? Having access to a marketing automation platform with good reporting is key to driving insights from our users.

DM

Dotty M

05/27/20

4.5 out of 5

Zymplify has enabled us to create smarter marketing activities throughout our business.

What do you like best? Zymplify has allowed us to create personalised customer journeys though their automation platform and identified leads that we would not have been aware of prior to moving over to the system. Their email template and landing page builders are quite good, allowing us to create well designed templates without the help of html or a graphic designer. What do you dislike? Only marked down as the platform is aimed for B2B businesses however we have managed to adapt ...

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UI

User in Electrical/Electronic Manufacturing

05/27/20

4.5 out of 5

Opportunity

What do you like best? The set of tools that allow you to expand and develop the prospect database, plus the very helpful support and customer care What do you dislike? Getting around the system can be a little difficult, also dont think the email template builder is very good or flexible, I have used better. Recommendations to others considering the product: Jump on now and jon the journey, they are going in the right direction and are really good people to deal with. ...

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