Wicked Reports Reviews in February 2025: User Ratings, Pros & Cons

"Wicked Reports is a MUST for anyone running paid advertising."

What do you like best about Wicked Reports? Love the multiple attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points.

"Wicked allows me to get granular with my marketing efforts and I use it as a compass."

What do you like best about Wicked Reports? I can login to see overall marketing success or failure, or I can get granular and dig deep into the data to see what is working well over time.

"Saved our Facebook ROAS & Attribution"

What do you like best about Wicked Reports? Having all data accumulated in one location. What do you dislike about Wicked Reports?

"Wicked Reports essential for Ad Platform reporting 1st party clicks"

What do you like best about Wicked Reports? Multiple ways to view click attribution, way more reliable than the ad platforms' admin stats What do you dislike about Wicked Reports?

"Attribution Data that Gives More/Different Insights than First-Party Data Alone"

What do you like best about Wicked Reports? I get to choose attribution models that make sense for the campaigns I'm running and I can vary it even within channels. For instance - a Search campaign in Google should be rated differently than a Reach campaign, and using Wicked I get to choose the data I use to evaluate success. Over the period we have been using Wicked, their support has gotten a TON better too. They communicate issues more clearly and allow us to schedule meetings to discuss ...

"Wicked Reports essential for Ad Platform reporting 1st party clicks"

What do you like best about Wicked Reports? Multiple ways to view click attribution, way more reliable than the ad platforms' admin stats What do you dislike about Wicked Reports?

"Attribution Data that Gives More/Different Insights than First-Party Data Alone"

What do you like best about Wicked Reports? I get to choose attribution models that make sense for the campaigns I'm running and I can vary it even within channels. For instance - a Search campaign in Google should be rated differently than a Reach campaign, and using Wicked I get to choose the data I use to evaluate success. Over the period we have been using Wicked, their support has gotten a TON better too. They communicate issues more clearly and allow us to schedule meetings to discuss ...

"Great insight into our data"

What do you like best about Wicked Reports? We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget.

"Crio Bru"

What do you like best about Wicked Reports? First click and full impact attribution. I know what my ads are doing for us better with wicked than with facebook. Spefically when it comes to top of funnel ads

"Crio Bru"

What do you like best about Wicked Reports? First click and full impact attribution. I know what my ads are doing for us better with wicked than with facebook. Spefically when it comes to top of funnel ads