WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Ease of use with great features

What do you like best? Acko General Insurance have been using webengage for over a year now and we have been having a great time together. The features that webengage have been providing us over a year including tracking user activities, running lead nurturing campaigns with personalized communication have allowed us to run the day to day operation with ease. The best part about the entire team is that the work around time for any issues are really short with a great support team ...

Good ROI & Excellent TAT for support

What do you like best? WebEngage has been instrumental in bringing our multi platform channels together and work harmoniously. The cohorts data is useful in understanding the engagement and retention of the users. Automation of most of the engagement with Journeys and webhooks is the best What do you dislike? Although the product is great and they release a lot of updates at par with global brands, there are no proactive suggestions, implementation of use cases or ...

An easy tool to re-market,up-sell and gather user behaviour intelligence

What do you like best? WebEngage as a tool is quiet simple to use, I, as a novice was able to understand the ins and outs in 30 days. The promptness, patience and the support by the integration team was very helpful. Post integration, the insight and the support by the customer success team is very encouraging. They, in the last 6 months have developed 2 unique solutions for us at Sulekha. Those solutions are helping us convert users at a higher percentage than expected. Their support ...

Best way to automate a customer journey.

What do you like best? The Best Feature is a Journey Designer. It is so easy that any non tech also can understand and work with that easily. What do you dislike? We don't have much type of reports or filters. Webengage should create a excel export of every report and save as png to every graph. Recommendations to others considering the product: System like webengage should be used by every big organization who want to make their client communication system automate. ...

One of the best tools for solving problems in EdTech domain

What do you like best? The design is pretty straightforward and easy to use. Ability to create multiple journeys and design multiple notifications Smooth onboarding and very good customer support. What do you dislike? It can't support if a user has multiple parallel journeys. This is a common case in EdTech. A learner will have access to multiple courses at the same time and Webengage can't help if you want to trigger engagement notifications at a course level. What ...

Easy to understand TOOL which helps in making journeys through different channels of CRM.

What do you like best? I have made different Journeys based on dormancy, RNB customers, Wishlisters through different channels of CRM which helped in increasing the revenue. The most important feature which I liked is small logic with Just drag and drop feature. Also, we can change the communication easily in journeys. Apart from Journeys, we can download the data which will give you the complete information like delivered numbers, clicks,opens,sent numbers, conversion, Revenue which ...

Good Product with great Support Team

What do you like best? The support team is really helpful in helping us meet our business requirements. They help us with customized solutions that are not supported by the existing product. Customer journeys are the biggest asset that enables us to do behavioral marketing. Its integration with APIs helps us customize our journeys effectively. What do you dislike? There are a few things we should definitely look into:- - Integration of journeys with Surveys - Having ...

User friendly platform

What do you like best? Segmentation is easier; interface is really user friendly irrespective of tech background What do you dislike? Analytical tools and reporting can be improved. What problems are you solving with the product? What benefits have you realized? Customer engagement and targeting.

Good tool for marketing and journey automations

What do you like best? The ability to set up customized journey for users basis their actions is the most useful feature. What do you dislike? Analytics capabilities are sub-par. One cannot do cohort analysis, time-series comparisons of user behaviour, top-performing events, etc. The list is long. What problems are you solving with the product? What benefits have you realized? USer egnagement is the primary need we are addressing through customizable journeys.

A Good tool for User Communications

What do you like best? * Journeys - Can Automate User flow through pre-defined custom Journeys. It reduce manual labor. * Relays - More powerful version of Journey, where custom business events can be setup in order to automate user flow. * Include & Exclude Multiple segments in Communications Like Email/SMS/Push/Webpush *Push Amplification - Increases Push Notifications Delivery What do you dislike? *In-app Experience - only CTA is clickable in screen blocker In-app, ...