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9.2

Spot Score

WebEngage - Marketing Automation Software

WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Engage, convert, and personalize your web experience.

4.4

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WebEngage Reviews & Ratings

4.4

Very Good

Based on 306 ratings & 246 reviews

Rating Distribution

Excellent

(214)

Very Good

(31)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

WebEngage is a versatile and well-regarded customer engagement and marketing automation platform that excels in helping businesses connect with their audiences across multiple channels. Its standout feature is the seamless journey creation tool, which enables users to design personalized customer experiences with ease. The platform’s user-friendly interface and ...Read more

WebEngage pros and cons

  • Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.

  • Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.

  • Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.

  • Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.

  • Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.

  • Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.

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Showing 191-200 out of 246

MS

Manoj S

04/25/20

4.5 out of 5

Trust and Service

What do you like best? The Service, they very prompt to respond. What do you dislike? Actually nothing to dislike in real terms. What problems are you solving with the product? What benefits have you realized? One tool which enables us to automate and notify our customers from a multi-channel approach.

AL

Amanda L

04/16/20

5 out of 5

Great company and excellent product.

What do you like best? It's challenging to decide whether we like the complete flexibility of the platform or the service and advice we get from WebEngage. Both have been absolutely on par and extremely helpful to our growth strategy. Also, I appreciate that they are regularly deploying new products and features to production. What do you dislike? WebEngage is a relatively new product to market so at times you can feel their product is still maturing, but overall it's a very solid ...

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GK

Ganesh K

03/20/20

5 out of 5

Marketing Automation Platform You Need!

What do you like best? I am a fan of Journey Builder, User Overview Builder via Event, Funnel, Cohort Plotting. Plus added advantage of Attribute tracking gives directional decision-making capabilities What do you dislike? Graph Download Option is not Available on WebEngage What problems are you solving with the product? What benefits have you realized? Big Problem Statement likes Automating Communication on User Behaviour to Small but critical problems like People who ...

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AI

Administrator in Insurance

03/18/20

4 out of 5

Webengage has simplified my automation to a large extent, making my life easier.

What do you like best? The ability and intuitive journey builder which allows me to add detail in the customer journey. What do you dislike? Analytics and data visualisation is poor. What problems are you solving with the product? What benefits have you realized? Automation of my entire customer communication.

AC

Atul C

03/17/20

4 out of 5

WebEngage is a good product for customer engagement

What do you like best? WebEngage's platform helped us plan and execute personalised remarketing campaigns and customer journeys within a very short span of time with a good ROI. It was easy for the team to learn how to use the platform and adapt to it. The journey builder is the best feature of the platform. An increase in our MoM repeat orders to some extent can be attributed to an efficient use of WebEngage as a platform. What do you dislike? Analytics and attribution are not the ...

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AI

Administrator in Leisure, Travel & Tourism

03/17/20

4 out of 5

Good for running campaigns bad at reporting

What do you like best? I like the automated journeys feature, easy stop and start tracking of the events and easy integration with the third party products. What do you dislike? Dashboard is too slow and we face a lot of technical setbacks at their end with affects our campaigns. Also the reporting and analysis aspect is lacking in the tool. Have to do a lot of manual calculations. Recommendations to others considering the product: You need to be very analytically strong ...

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CM

Chaitanya M

03/16/20

5 out of 5

Easy & automatic push marketing

What do you like best? Its super easy to push messages to users depending on their actions on our app What do you dislike? We haven't found any problems as such with the product yet. Recommendations to others considering the product: Go for it! Its marketing on steroids and without hassle! What problems are you solving with the product? What benefits have you realized? We are able to send relevant messaging to users depending on which part of the user journey they ...

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AI

Administrator in Internet

03/15/20

4.5 out of 5

Useful tool

What do you like best? Journey creation is something I like a lot. It is very helpful to interact with customers on different touch points What do you dislike? Not so user friendly and doesn't have quick report feature. You may include it. What problems are you solving with the product? What benefits have you realized? We are solving the problems of customers' experience and user journey communication. We are able to interact with customers on different channels.

AP

Arun P

03/15/20

4.5 out of 5

Webengage User Experience

What do you like best? Best Omni Channel Marketing Automation Tool WebEngage’s cross-channel engagement has helps you engage audience seamlessly What do you dislike? I have a suggestion that the reporting and event report can have more option to modify and downloadable options. Recommendations to others considering the product: Webengage is so good when it comes to omni-channel Marketing and growth hacking. Customer engagement made simple. What problems are you ...

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AM

Arivu M

03/14/20

4.5 out of 5

Powerful Automation tool for Growth!

What do you like best? Easy to create and customize the journey based on the user behaviours. Highly recommend to anyone considering a Marketing Automation tool. Excellent onboarding & support team to achieve the various use cases. What do you dislike? Event reports can not downloadable from the dashboard directly. The amount of time that users can be tracked 45 days, it could be a feature to download/track the data of 90 days. Recommendations to others considering the ...

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