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9.2

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WebEngage - Marketing Automation Software

WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Engage, convert, and personalize your web experience.

4.4

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WebEngage Reviews & Ratings

4.4

Very Good

Based on 306 ratings & 246 reviews

Rating Distribution

Excellent

(214)

Very Good

(31)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

WebEngage is a versatile and well-regarded customer engagement and marketing automation platform that excels in helping businesses connect with their audiences across multiple channels. Its standout feature is the seamless journey creation tool, which enables users to design personalized customer experiences with ease. The platform’s user-friendly interface and ...Read more

WebEngage pros and cons

  • Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.

  • Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.

  • Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.

  • Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.

  • Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.

  • Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.

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Showing 161-170 out of 246

AJ

Arun J

08/19/20

5 out of 5

Awesome product ! Fantastic On boarding ! Incredible Pro Services !

What do you like best? Great turn around time on integration and exceptional support from the success and tech managers. I loved the flawless of data flow and uninterrupted workflows and triggered communication. Worthy of saving me 1000 of dollars on outsourced task otherwise. Their professional services team are a bunch of genius who get custom request also addressed which is not possible in regular stack. They value to their customer's business is just too good. I get update on regular ...

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AI

Administrator in Automotive

08/19/20

4.5 out of 5

WebEngage review

What do you like best? 1. Their customer support team, in terms of responsiveness and quick turnaround on solutions. 2. The product capability, felxibility and user friendly nature of building campaigns. What do you dislike? Tech integration team's thoroughness needs to be monitored. What problems are you solving with the product? What benefits have you realized? Thier product/platform is very conducive and user friendly to build analytics driven campaigns.

JM

Jose M

08/16/20

4 out of 5

WebEngage diversified campaigns to increase customers and sales..

What do you like best? This platform allows us to segment and interact with our clients in various ways such as SMS or email, we create campaigns that allow us to have a greater reach of users. Our marketing has improved like never before with this automated system, in addition to the time we save we use to improve other areas of the company, the tools are nice that allow me to do marketing in a different way and it fits perfectly to the company allowing employees can use their tools. ...

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SG

SAUMIL G

08/05/20

5 out of 5

Best tool to manage any CRM process

What do you like best? Creation of Personalized Journey's. It's very easy to create all our CRM need base triggers for customer retention through WebEngage What do you dislike? Reporting Structure is quite time consuming & doing same tasks multiple times What problems are you solving with the product? What benefits have you realized? Customer Retention, by using WebEngage we are getting benefits of mapping my whole CRM activities in well format & personalized manner

N

Nikhil W

07/31/20

4.5 out of 5

An easy-peasy yet effective Marketing Automation tool that any B2C company can use

What do you like best? The best part of WebEngage is the way we can easily create Journeys or Campaigns with the desired logic & along with that, the delivery rate is very high. What do you dislike? Some of the conditions that are set for these journeys some time do not work as expected which turns out to be a bit -ve experience on the end-user side. But the team asked us not to use that particular conditions & everything else is great. What problems are you solving with the ...

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SG

Sanchit G

07/29/20

5 out of 5

Webengage is an amazing marketing tool!

What do you like best? The ease of use in journey creation and omni channel marketing The product is cost effective also What do you dislike? Template saving is tedious and changes made in one campaign are not translated to another Recommendations to others considering the product: Really good for marketing automation, wordpress integration can be a challenge What problems are you solving with the product? What benefits have you realized? Marketing Auto mation ...

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TP

Tushar P

07/23/20

5 out of 5

Great Multi-channel Marketing Automation Platform & Super active customer support

What do you like best? a) Very easy to use and the tool can be learned quickly. b) Customer support is very active and replies with TAT of less than a day. The resolution depends on the issue at hand, but one can bet on their dedication to resolving the issues at the earliest. c) Customer journeys can be constructed very quickly with the help of drag and drop feature in the tool. Many configuration options are available at the user level as well as at the attributes level, which ...

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AM

Ankita M

07/21/20

4 out of 5

Simple marketing automation tool

What do you like best? - simple journey visualizations: easy to set up via drag and drop canvas feature - event analytics dashboard for monitoring and optimizing - minimal UI - multi-channel engagement - ability to exclude and include multiple segments - quick and responsive support team - always following up on an open query What do you dislike? - event-based segment brewing is very slow - no logic change is possible in a journey that is adding or removing a step ...

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SK

Subhag K

07/10/20

5 out of 5

Excellent products with a superb customer service team.

What do you like best? Single platform for customer outreach. This includes ability to create segments and share them across platforms such as FB etc to improve audience targeting. What do you dislike? Would like ability to share audiences with Google Adwords as well. Recommendations to others considering the product: Simple platform with multiple tools at your disposal and an amazing customer service team. What problems are you solving with the product? What benefits ...

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AI

Administrator in Automotive

07/09/20

4 out of 5

Do It Yourself Tool

What do you like best? WebEngage is truly a DIY (Do It Yourself) tool which allows non-techies like me to build communication journeys and conduct marketing campaigns within minutes with the help of it's easy to understand and easy to use interface and flows. What do you dislike? Analytics can be much deeper and easier to pull out. What problems are you solving with the product? What benefits have you realized? Analytics.