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9.2

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WebEngage - Marketing Automation Software

WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Engage, convert, and personalize your web experience.

4.4

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WebEngage Reviews & Ratings

4.4

Very Good

Based on 306 ratings & 246 reviews

Rating Distribution

Excellent

(214)

Very Good

(31)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

WebEngage is a versatile and well-regarded customer engagement and marketing automation platform that excels in helping businesses connect with their audiences across multiple channels. Its standout feature is the seamless journey creation tool, which enables users to design personalized customer experiences with ease. The platform’s user-friendly interface and ...Read more

WebEngage pros and cons

  • Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.

  • Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.

  • Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.

  • Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.

  • Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.

  • Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.

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Showing 151-160 out of 246

RR

Rajeev R

09/07/20

4.5 out of 5

Complete marketing automation tool

What do you like best? WebEngage works really well with the website & mobile app for marketing activity. I can also use multiple options to integrate realtime campaign changes creation, modification easily without any coding ability What do you dislike? so far no issue we have faced while running any campaigns What problems are you solving with the product? What benefits have you realized? realtime engagement with the visitors and turning potential visitors into customer

AI

Administrator in Computer & Network Security

09/02/20

4 out of 5

User Friendly Tool

What do you like best? It is not so typical tool, its easy to use. Multiple service provider API integration is available. One stop for all communications (email, sms, push notifications, whatsapp, social media, etc) What do you dislike? Reporting has to be improved, customized reports are quite difficult to generate. For which we need to seek support's help. Recommendations to others considering the product: Yes to Go! But get proper understanding and clarity at the time ...

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Y

Yogesh Y

08/31/20

5 out of 5

An Amazing Marketing automation product that takes away your hours of manual work.

What do you like best? The best part that I like is funnels and event based journey that reacts to real time event and help us to organize our marketing engagement pipeline interactive at every stage the user is on. There are lots of tools that are available on webengage that makes it so flexible to shape very engaging journeys for users and its highly targeted personalization helps to make campaigns and journey so elegant and beautiful for users that they get sense of importance. Other ...

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KT

Kapil T

08/31/20

4.5 out of 5

Even a marketing intern can be trained to use this setup, that's how easy it is

What do you like best? - Ability to send precise and targetted communication (Why and When) - Attribute and action-based user segmentation (Who) - Journeys and ability to leverage APIs in journeys for personalization for product and content recommendations - Funnels - Excellent onboarding - 24 x 7 availability of CSM - Availability of data via Webhooks What do you dislike? 1. Sessions, app installs, and a few other conversion metrics should be readily available in ...

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UI

User in Apparel & Fashion

08/30/20

4.5 out of 5

All services at one place with great integration.

What do you like best? Very accommodating and extremely helpful team. What do you dislike? The speed at which work would get done. Repeated follow-ups. What problems are you solving with the product? What benefits have you realized? Helped us generate revenue over and above our usual revenue. Journeys helped us reach out to customers in a better and disciplined way.

UI

User in Insurance

08/26/20

4.5 out of 5

Great Platform for tracking

What do you like best? Portal and different functionalities which WebEngage offers What do you dislike? Building journeys is a little tedious task Recommendations to others considering the product: Making it easy for users to build journeys What problems are you solving with the product? What benefits have you realized? Web analytics

NJ

Nirmal jayaraj I

08/26/20

4.5 out of 5

User Friendly... & Great Support...

What do you like best? User Friendly , Timely Support with Unconditional... What do you dislike? Panel Slowness . It occurs most of the time What problems are you solving with the product? What benefits have you realized? Reaching more customers & increase in customer engagement via variable sources like Push, email, onsite notification, SMS, Facebook... Due to this our revenue got increase gradually...

UI

User in Retail

08/25/20

4.5 out of 5

Excellent Solution for your Online Business

What do you like best? Webengage. All the marketing communication under one roof! Easy to use platform that gives multiple options to keep your customers engaged and drive sales. What do you dislike? No preset journeys. Everything must be built from scratch. What problems are you solving with the product? What benefits have you realized? Customer engagement, email marketing.

AA

Ana A

08/23/20

4 out of 5

Webengage Marketing digital and wide with full traffic.

What do you like best? This is a platform that allows you to carry out marketing automation, you can segment customers, automate the system by email, carry out email campaigns to obtain a significant customer acquisition and with a greater reach. It allows you to establish an interaction with customers through channels such as SMS. What do you dislike? Our experience has been very good in terms of the operation and performance of the platform, however the notifications do not work ...

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VS

Vipul S

08/20/20

5 out of 5

World class marketing automation platform with attentive expert support at all times!

What do you like best? The customer service provided by WebEngage is the best in the industry. WebEngage is very powerful and we are able to reach our users with the right message at the right time. I am especially a big fan of WebEngage's journey designer. The platform is fast, reliable, robust and secured. I highly recommend WebEngage to anyone looking for a marketing automation platform. What do you dislike? Nothing to dislike as such so far, the tool has been unlocking great ...

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