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9.2

Spot Score

WebEngage - Marketing Automation Software

WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Engage, convert, and personalize your web experience.

4.4

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WebEngage Reviews & Ratings

4.4

Very Good

Based on 306 ratings & 246 reviews

Rating Distribution

Excellent

(214)

Very Good

(31)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

WebEngage is a versatile and well-regarded customer engagement and marketing automation platform that excels in helping businesses connect with their audiences across multiple channels. Its standout feature is the seamless journey creation tool, which enables users to design personalized customer experiences with ease. The platform’s user-friendly interface and ...Read more

WebEngage pros and cons

  • Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.

  • Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.

  • Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.

  • Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.

  • Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.

  • Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.

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Showing 141-150 out of 246

HV

Harish v

09/29/20

5 out of 5

Fantastic Marketing Automation tool with great customer support and userfriendly

What do you like best? The best part of WebEngage is that journey creation is quite easy. The conversion of users has been increased. The design of the dashboard is neat and simple. Customer support is really good. What do you dislike? Sometimes the dashboard is working very slow. What problems are you solving with the product? What benefits have you realized? WebEngage has helped in reducing long working hours Visitors to the website have been ...

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L

Likhith R

09/29/20

4.5 out of 5

One stop destination for all the Marketing Communications!

What do you like best? In-depth segmentation and targeting that it provides helping us to reach the right intended audience. Having one platform where we can reach through all the channels is also super helpful. What do you dislike? Campaign performance Analysis needs more clarity. Pulling off the data should be better. What problems are you solving with the product? What benefits have you realized? We were not able to understand what users were doing in the website and ...

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SI

Sudip Issac S

09/28/20

5 out of 5

Going Above and Beyond

What do you like best? Ease of use and user support from their very friendly team who is always ready to help and courteous What do you dislike? A small learning curve which can easily be surpassed by few usage trials Recommendations to others considering the product: Go for it. What problems are you solving with the product? What benefits have you realized? Email automated journeys and recently, sending a survey. In terms of benefits, its simple to understand ...

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AC

Abhishek C

09/28/20

4.5 out of 5

Good Experience

What do you like best? 1. Great learning from the account manager. 2. Weekly discussion on campaigns. 3. A good call response. 4. Easy to schedule campaigns and optimization. What do you dislike? 1. Support. 2. Sometimes tool is slow to load. 3. Reporting. Recommendations to others considering the product: 1. Need good reporting and fast reverts from support. What problems are you solving with the product? What benefits have you realized? ...

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H

Hashim A

09/28/20

4 out of 5

User Friendly Tool

What do you like best? It is not so typical tool, its easy to use. Multiple service provider API integration is available. One stop for all communications (email, sms, push notifications, whatsapp, social media, etc) What do you dislike? Reporting has to be improved, customized reports are quite difficult to generate. For which we need to seek support's help. Recommendations to others considering the product: Yes to Go! But get proper understanding and clarity at the ...

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RB

Rachana B

09/28/20

3.5 out of 5

WebEngage Review

What do you like best? Ability to reach out to the users quickly What do you dislike? Would like more data centric insights and suggestions to improve the communications. What problems are you solving with the product? What benefits have you realized? Regularly communicating with users.

MK

Maheshkumar K

09/21/20

5 out of 5

Best & effective marketing automation tool

What do you like best? WebEngage is the best Multichannel Platform & easy to use & have best support team as well What do you dislike? To export report is li'l challenging & the segment brewing is slow, but overall it performs at its ease. Recommendations to others considering the product: Simple yet best & effective marketing tool, it's easy to target relevant audience What problems are you solving with the product? What benefits have you realized? Targeting ...

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AI

Administrator in Entertainment

09/15/20

4.5 out of 5

I'd recommend it because it meets almost all our needs and its customer care is swift and helpful.

What do you like best? thorough feature list responsive support ease of use What do you dislike? lack of certain features unreliability in certain functions Recommendations to others considering the product: Make sure that integration prosses What problems are you solving with the product? What benefits have you realized? - retargeting and re-engaging users - categorized announcements

SS

Subhrajyoti S

09/14/20

5 out of 5

The product and service of WebEngage is really helpful.

What do you like best? Omni channel engagement method works really well. What do you dislike? Analysis from the platform can be improved What problems are you solving with the product? What benefits have you realized? Personalized engagement has been possible which has helped in better conversions and lesser drop-offs.

PJ

Priyanka J

09/11/20

4.5 out of 5

Every month

What do you like best? The customer service is very prompt and helpful. Very effective tool for segmentation and create my customer personas. The templates that they have for push notifications. Easy to create email. What do you dislike? It takes a lot of time to brew the segments and I would really appreciate if that can be reviewed. The dashboard for on-site does not have a clear insight. In-app notification panel needs to be more precise. Recommendations to ...

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