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9.2

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WebEngage - Marketing Automation Software

WebEngage Reviews in April 2025: User Ratings, Pros & Cons

Engage, convert, and personalize your web experience.

4.4

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WebEngage Reviews & Ratings

4.4

Very Good

Based on 306 ratings & 246 reviews

Rating Distribution

Excellent

(214)

Very Good

(31)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

WebEngage is a versatile and well-regarded customer engagement and marketing automation platform that excels in helping businesses connect with their audiences across multiple channels. Its standout feature is the seamless journey creation tool, which enables users to design personalized customer experiences with ease. The platform’s user-friendly interface and ...Read more

WebEngage pros and cons

  • Simplifies campaign creation and automates customer journeys, making engagement seamless and efficient.

  • Highly user-friendly interface, suitable for both beginners and experts, with easy integration and minimal technical challenges.

  • Advanced analytics and real-time tracking provide actionable insights to optimize strategies and improve conversions.

  • Offers robust multi-channel communication tools, including email, SMS, push notifications, and web messages, catering to diverse marketing needs.

  • Some users report occasional complexity in managing the feature-rich platform, especially without prior guidance.

  • Limited documentation can hinder optimal utilization of advanced functionalities for certain use cases.

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Showing 131-140 out of 246

S

Shaun

12/29/20

4 out of 5

Gain more traffic, boost digital marketing results

PROS & CONS What are the best aspects of this product? Efficient for automating your marketing campaigns. It gives intuitive tools for customer segmentation, as well as for running your system with emailing. WebEngage can also automate your email campaigns, which helps gain more customers and achieve a broader audience base. It makes your customer interaction more efficient, too, since it lets you communicate with people using different channels. What aspects are problematic or could ...

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M

Mariah

12/24/20

4 out of 5

Heightened our marketing efforts drastically

PROS & CONS What are the best aspects of this product? WebEngage has brought significant but new changes to our company. It is an interactive and complete platform that covers much of the tasks that we need to do. First, it has boosted message management in highly intuitive ways. This helps us manage our marketing efforts through automated solutions, thereby making responding to potential clients much smoother and eventually boosting our traffic. And second, it also has a built-in CRM ...

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G

Garnet

11/23/20

4 out of 5

Great for retargeting because of superb customizability

PROS & CONS What are the best aspects of this product? Great marketing solution that meets our standards. It helps us retarget customers, whether on the app, site, or desktop networks. It is easy to customize as well, which means we can tweak it to optimize the user experience. What's more, the software is backed with quick responding help staff and dependable account managers. What aspects are problematic or could work better? We've experienced some problems with the ...

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F

Fidel

11/18/20

5 out of 5

Robust marketing automation tool, professional support

PROS & CONS What are the best aspects of this product? WebEngage has cool and useful features such as the web and app push, journeys, and automation tools. It sports a valuable knowledge base platform too. Additionally, the WebEngage staff is so professional. The onboarding team has efficiently guided us to begin, the professional service staff has helped us develop strategies, and the customer support staff are very responsive. What aspects are problematic or could work better? We ...

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HR

Harish R

11/12/20

4 out of 5

One Of The Best Marketing Automation Tool!!

What do you like best? 1. Downloading the data from each channel is very easy 2. Easy construction of journeys 3. Segmentation of users is very easy 4. Customer service is very helpful 3. User engagement has been increased What do you dislike? Sometimes the dashboard works very slow. What problems are you solving with the product? What benefits have you realized? Time is consumed and Journey creation is quick and simple.

RJ

Roshan J

10/15/20

5 out of 5

Webengage is potentially the most powerfull automation tool with a great team

What do you like best? Journeys (automation), web push, Knowledge base, customer service, Very helpful onboarding team (Udit), and professional services that helps you strategize What do you dislike? Nothing as such, we got a great deal for ourselves, compared to their competitors Recommendations to others considering the product: Go for it. What problems are you solving with the product? What benefits have you realized? Solving complex use cases, like high ...

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VA

Vikar Ahmad S

10/06/20

5 out of 5

Good Marketing automation CRM platform for any organisation

What do you like best? The best part is we can create any type of segment & we can target those users through different channels. What do you dislike? Sometimes the page loading speed is very slow. What problems are you solving with the product? What benefits have you realized? It's very easy to target any users who are visiting your website through different channels like SMS, Push Notifications, Emails, etc

IG

Iris G

10/03/20

4 out of 5

WebEngage Marketing Optimizacion. !!

What do you like best? This service has provided our company with a totally different point than what we are used to, the message handling and automation is much more optimal and better for us, so now we are better managed when conducting marketing campaigns are automated where we receive a response of clients that are potential or increase the traffic of the web, the system is much more complete because it allows a CRM so it increases the traffic to our website I am happy because its ...

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KK

Kapil K

10/02/20

5 out of 5

One of the best tool for all your CRM marketing automation

What do you like best? With the help of WebEngage is very easy for us to target the users through various channels like push notifications, surveys, emails, SMS etc. What do you dislike? System takes too much time to create any segment which ultimately increases our overall execution part What problems are you solving with the product? What benefits have you realized? With the help of WebEngage we can run real time survey and get the user experience which further we can ...

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VB

Vaibhav B

09/29/20

5 out of 5

Blessing in disguise

What do you like best? The automation of all the journey we have created to tap on the real time customer engagement. The analysis of the report gives us a right vision to create more similar journey or to eliminate the non working ones. What do you dislike? The only fact that we get some whatsapp delivered under "Invalid" through webengage. We have tried getting it resolved and still, a few remains under failure always. Recommendations to others considering the ...

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