VWO Insights Reviews in April 2025: User Ratings, Pros & Cons

"Great A/B Testing Tool, But A Bit Pricey "

What do you like best about VWO Insights - Web? User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple. What do you dislike about VWO Insights - Web? The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors. Recommendations to ...

"A 360 Degree Tool for CRO"

What do you like best about VWO Insights - Web? Features: -Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys). Usability: -simple and easy wysiwyg editor. But for big/engineering level tests you need slight technical knowledge. SLA: 24X7 central support. knowledgeable and extremely helpful account managers (Rauhan ...

"High Quality A/B Testing Tool -- Plus Much More!"

What do you like best about VWO Insights - Web? Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with ...

"excellent tool with good support"

What do you like best about VWO Insights - Web? the simple user interface, the simplistic editor and the detailed reporting. its really easy for us to pick up a campaign and check its progress using the reporting, especially with the segmentation of reports . The preview section is also very useful for quickly checking dev progress of a test. What do you dislike about VWO Insights - Web? the lack of jquery editing. It would be really useful to have this functionality in VWO. Also, the lack ...

"Visual Website Optimizer helps me and my clients make more money"

What do you like best about VWO Insights - Web? Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test ...

"Visual Website Optimizer helps me and my clients make more money"

What do you like best about VWO Insights - Web? Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test ...

"Amazing product with awesome people behind it"

What do you like best about VWO Insights - Web? The possibility to test way more that it seems when reading a review or the product specs. Asking customer service you get a better picture about VWO possibilities, I think it's essential to read their blog and attend their webinars, they provide with really good information. And when you don't know how to or if possible the best is to ask them, raise a ticket or get direct help over a skype call. What do you dislike about VWO Insights - ...

"A/B testing made simple"

What do you like best about VWO Insights - Web? The ease of use, the in built heat maps for each of your variants, the advanced targeting features, mobile testing and the ideas bank make it a testing tool that can do the job of 2-3 different software packages. What do you dislike about VWO Insights - Web? The interface can feel a little clunky at first but efforts have been made to improve this. What problems is VWO Insights - Web solving and how is that benefiting you? Lack of conversions ...

"Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve"

What do you like best about VWO Insights - Web? Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. What do you dislike about VWO Insights - Web? The system does not ...

"Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve"

What do you like best about VWO Insights - Web? Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. What do you dislike about VWO Insights - Web? The system does not ...