VWO Insights Reviews in April 2025: User Ratings, Pros & Cons

"Good tool, but needs improvements "

What do you like best about VWO Insights - Web? VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs. What do you dislike about VWO Insights - Web? VWO is rather cumbersome to implement. Use of the dynamic edit function is ...

"High value product optimization tool"

What do you like best about VWO Insights - Web? I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants. What do you dislike about VWO Insights - Web? VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make ...

"A Good Entry Tool to Conversion Rate Optimization"

What do you like best about VWO Insights - Web? Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options. What do you dislike about VWO Insights - Web? The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work. Recommendations to others considering VWO Insights - Web: VWO ...

"Strategic Marketing Analyst"

What do you like best about VWO Insights - Web? the system is simple to use and gather all my tests necessities in one spot... I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires. What do you dislike about VWO Insights - Web? screenshots in AB tests are not captured currently sometimes not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing ...

"Strategic Marketing Analyst"

What do you like best about VWO Insights - Web? the system is simple to use and gather all my tests necessities in one spot... I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires. What do you dislike about VWO Insights - Web? screenshots in AB tests are not captured currently sometimes not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing ...

"An amazing tool to know your user behaviour"

What do you like best about VWO Insights - Web? The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ... But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. What do you dislike about VWO Insights - Web? Due to the short of test ...

"An amazing tool to know your user behaviour"

What do you like best about VWO Insights - Web? The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ... But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. What do you dislike about VWO Insights - Web? Due to the short of test ...

"Fantastic CRO Tool That Does Way More than Just Test"

What do you like best about VWO Insights - Web? Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests). We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test. Customer support has been fantastic and if we ...

"Good tool, Lots of features, but still a little rough around the edges."

What do you like best about VWO Insights - Web? The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with). We have gotten a ton of value out of some of these. What do you dislike about VWO Insights - Web? The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when ...

"Amazing customer support"

What do you like best about VWO Insights - Web? We appreciate the best support we have seen in the market. We registered for a free trial at first and got a call almost instantly, also they were nice to schedule for a video call in which vwo helped us to understand their application better. What do you dislike about VWO Insights - Web? We were testing heat maps report for our responsive design by using only the traffic from mobile devices, but some of the reports was lacking. The tests are ...