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VWO Insights Reviews in April 2025: User Ratings, Pros & Cons

Uncover user behavior, optimize your strategy with VWO Insights.

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VWO Insights Reviews & Ratings

Rating Distribution

Excellent

(27)

Very Good

(21)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review generated by AI

VWO Insights and VWO Conversion Optimization Platform have garnered positive reviews over the past 12 months, highlighting their key strengths. Users appreciate the ease of gathering user data through surveys, session recordings, and A/B testing capabilities. The tools simplify the process of setting up experiments, tracking results, and implementing changes ...Read more

VWO Insights pros and cons

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.
User-friendly platform with easy installation, tutorials, and documentation, suitable for non-developers.
Simplifies A/B testing processes, enhances efficiency, and increases conversion rates.
Provides a variety of tools like heatmaps, clickmaps, and recordings for comprehensive user analysis.

Interface complexity can be overwhelming, especially for new users without proper guidance.
Limited functionality for mobile app testing, prompting users to explore alternatives for specific needs.

Showing 1-10 out of 51

Greg W

01/08/24

3.5 out of 5

"A great tool to discover useful data"

What do you like best about VWO Insights - Web? Surveys and session recordings are goldmines for user data. It's easy to gather information with VWO. What do you dislike about VWO Insights - Web? I wish I could access screen recordings within an A/B test instead of opening a seprate section of VWO. What problems is VWO Insights - Web solving and how is that benefiting you? It makes it easy to gather important data from our users that lead to building better products.

Shreya B

09/06/23

4 out of 5

""Optimizing User Experiences with VWO"

What do you like best about VWO Conversion Optimization Platform? What I like best about the VWO Conversion Optimization Platform is that it is very user-friendly. What do you dislike about VWO Conversion Optimization Platform? VWO Conversion Optimization Platform is that the customer support sometimes lacks domain knowledge. What problems is VWO Conversion Optimization Platform solving and how is that benefiting you? VWO streamlines the A/B testing process, making it easy to set up ...

Anonymous User

04/19/23

4.5 out of 5

"Quality Analyst"

What do you like best about VWO Conversion Optimization Platform? The installation can be done on the go just by installing a very lightweight code, called SmartCode. One does not get into the hassle of a lengthy and time-consuming installation process. The installation process, basic tutorial, and learning journey are something that one can quickly get from their user-friendly documentation. What do you dislike about VWO Conversion Optimization Platform? Their core editor tool gets clumsy ...

Anonymous User

04/19/23

4.5 out of 5

"Quality Analyst"

Jonathan K

08/31/22

5 out of 5

"Best insights and value for money"

What do you like best about VWO Insights - Web? When we were researching for an analytics tool to benefit our discovery processes we found that VWO constantly came highly recommended. We signed up and quickly understand why, the funnels and goals are very easy to setup! What do you dislike about VWO Insights - Web? There are not many I can think of. However sometimes I find the heatmap tool to be laggy and buggy. What problems is VWO Insights - Web solving and how is that benefiting you? We ...

Jonathan K

08/31/22

5 out of 5

"Best insights and value for money"

Anonymous User

04/22/20

3.5 out of 5

"Good tool for A/B testing"

What do you like best about VWO Insights - Web? The tool makes it easier to perform A/B tests on websites. It is easy to run one accounts, which has sub-accounts for each different client, so you can easily manage testing on multiple clients sites. What do you dislike about VWO Insights - Web? I dislike the settings within the tests, and how they are grouped - it can sometimes take time to change a small thing in the test, as it can be confusing to understand where it is within VWO. What ...

Anonymous User

04/06/20

4 out of 5

"Advancing functionality"

What do you like best about VWO Insights - Web? I like the ability to be able to review heat maps and the test variations all in one platform. It is very advanced and there is a lot of functionality within the segment setting that can’t be done in other tools. It also requires minimal upkeep as the data continues to keep updating and collecting. What do you dislike about VWO Insights - Web? That there are multiple steps that you aren’t able to go back and forward between which makes it more ...

Yamini N

11/25/19

3.5 out of 5

"VWO Insights"

What do you like best about VWO Insights - Web? It helps combine and collate several features to improve visiters experience. What do you dislike about VWO Insights - Web? Their pricing is expensive. They have limited features compared to their top tiered products. Recommendations to others considering VWO Insights - Web: Be sure you understand the took completely before you start using it. What problems is VWO Insights - Web solving and how is that benefiting you? It's helping me track ...

Diana R

11/22/19

4 out of 5

"Very helpful tool"

What do you like best about VWO Insights - Web? Interactions tracking very easily configured, unlimited and ongoing heatmap collection, clickmap, scrollmap. Significance given for every interaction, segment, goal. Session recordings. What do you dislike about VWO Insights - Web? Not possible to activate segments when the test has already been started once (even if it's paused and all data flushed), this is very frustrating because it's a basic feature and you expect to check how different ...