Upfluence Reviews in April 2025: User Ratings, Pros & Cons

"Really like this tool! My team can really see the result of their paid influencer campaigns"

What do you like best about Upfluence? As a marketing director, I wanted to see a positive return on our influencers and creator campaigns, not just basic metrics. With Upfluence in our tech stack, we are now able to create, track, monitor and optimize any campaigns and calculate a clear return with links to influencers sales through affiliations. It has made our partnerships with influencers even better and easier. I think any company looking to show their results to upper management ...

"Comprehensive tool for maximum freedom in managing influencer marketing"

What do you like best about Upfluence? Upfluence software makes it simple and convenient to manage all aspects of influencer marketing. It is easy to navigate and allows for better interdepartmental collaborations. You can easily create influencers search, campaigns workflows, contract management and communications with our influencers. The analytics and integrations allows us to see a clear return on investment and generate revenue. Honestly, a great tool to have - I highly recommend it.

"If you want both data and freedom, Upfluence is the only choice for influencer marketing."

What do you like best about Upfluence? Most influencer platform are opt-in on both the brand side and influencer side. This is extremely limiting and doesn't provide many benefits. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision.

"If you want both data and freedom, Upfluence is the only choice for influencer marketing."

What do you like best about Upfluence? Most influencer platform are opt-in on both the brand side and influencer side. This is extremely limiting and doesn't provide many benefits. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision.

"Upfluence wasn't the greatest"

What do you like best about Upfluence? Appreciated metrics provided (percentage of followers per top geographic areas, engagement, etc.) Easy integration into Instagram to pull information directly from influencers’ profile

"Upfluence wasn't the greatest"

What do you like best about Upfluence? Appreciated metrics provided (percentage of followers per top geographic areas, engagement, etc.) Easy integration into Instagram to pull information directly from influencers’ profile

"Great influencer manager and search tool"

What do you like best about Upfluence? What worked best for us was the influencer search tool: it helped us target the audience we needed for campaigns and as well find new creators to work with. The filters are great and the reports for each influencer was very useful!

"Great influencer manager and search tool"

What do you like best about Upfluence? What worked best for us was the influencer search tool: it helped us target the audience we needed for campaigns and as well find new creators to work with. The filters are great and the reports for each influencer was very useful!

"A game changer for my team"

What do you like best about Upfluence? As a Brand Manager with long experience in influencer marketing, Upfluence was not an unknown software for me. The free software version was the most useful tool I had during past work experiences where the budget to work with was tight, so now that I am in a company where we have the opportunity to invest in tools that can improve our work it was a pleasure to find out that the premium Upfluence service is a game-changer for this profession.

"A game changer for my team"

What do you like best about Upfluence? As a Brand Manager with long experience in influencer marketing, Upfluence was not an unknown software for me. The free software version was the most useful tool I had during past work experiences where the budget to work with was tight, so now that I am in a company where we have the opportunity to invest in tools that can improve our work it was a pleasure to find out that the premium Upfluence service is a game-changer for this profession.