Unmetric

Unmetric is THE tool for social benchmarking.

What do you like best? Unmetric is a user friendly tool that provides great social insight in the matter of minutes. Where competitive analysis used to be a tedious, pain process - Unmetric has made it simple to get a great pulse on competitive performance in a matter of minutes. What do you dislike? I dislike the credit system because it makes tracking usage of the tool a difficult task across users at an agency. What problems are you solving with the product? What benefits ...

Useful tool for social media managers

What do you like best? Unmetric is able to monitor the activities of your brand and competitors' pages. It also gives you the industry benchmark which helps you get a sense of how well or badly you're doing. Unmetric has it's own engagement rate with a configurable formula, so that makes it flexible.. There are many types of graphs available that helps the team a lot. All the data and charts are exportable, so it's easy to use for management reporting purposes. Unmetric is also ...

Must Have

What do you like best? Deep and rich insights unique perspective benchmarks ease of use export capabilities broad industry perspective What do you dislike? limit the number of companies to benchmark against Recommendations to others considering the product: Strongly consider adding this to your portfolio. What problems are you solving with the product? What benefits have you realized? 1). Content optimization....benefits, independent view on what ...

Detailed benchmarking data

What do you like best? Unmetric has great detail in its benchmarking data. The sector analysis is pretty unique and the alerts are a must have. What do you dislike? The brand database needs expanding further. Although to be fair this is already happening. Recommendations to others considering the product: Average Response Times can be extremely insightful into a brand's social media customer service strategy. I haven't had access to this kind of insight before. It's pitch ...

Unmetric provides us with detailed analysis

PROS & CONS What are the best aspects of this product? Unmetric has user-friendly interface that provides us with key metrics and views we need for analysis of owned communities. It has pre-written insights and highlights attached to graphs so we can easily find important outliers. Its last updated version includes great search functionality for content ideation that is based on data set of owned communities, and there is even access to it. What aspects are problematic or could work ...

Great and intuitive product

PROS & CONS What are the best aspects of this product? We can easily pull competitive reporting in Unmetric. This is intuitive tool that automatically completes series of analysis and graphs. I love its ideate section tool and email alerts that we get whenever one of our competitors does something interesting. I also love the reporting section because we are able to pull basic reports about our social channels. What aspects are problematic or could work better? What I consider ...

Director

What do you like best? Ability to easily and quickly pull competitor engagement What do you dislike? You can't separate paid and organic content so it's difficult to understand true organic engagement What problems are you solving with the product? What benefits have you realized? Content optimization through competitor success

Owned Community Metrics and Insights

What do you like best? Unmetric provides the key metrics and views required for analysis of owned communities across a variety of channels in a very friendly user interface. What separates their solution from many others, however, is the pre-written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English -- e.g., "@[handle] had a higher Engagement Score than the average in the [industry] industry in [region]. ...

measuring brand social performance

What do you like best? benchmarking and comparisions within specific and relevant categories. customisation possibilities. Easy to use interface. Ability to validate responsiveness of the brand. Dynamic customer support What do you dislike? nothing specific. If you are looking at crunching more data and derive actionable insights you will still need a Netbase or a crymson. It will not be a primary tool for the analyst. But for the brand manager it can be the most meaningful tool. ...

Unmetric is great for post campaign reports

What do you like best? The best thing about Unmetric for our usage is the benchmarking capabilities and the analytics tab. What do you dislike? The one problem we run into is the lack of brands in the database. All major brands are there, but when we are looking into a smaller brand data is not there sometimes. For Facebook it takes about 1 week to be entered. For Twitter however, it can not backdate, so it only starts collecting data as of the date the brand is entered. ...