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OD
Omri D
03/14/15
Owned Community Metrics and Insights
What do you like best? Unmetric provides the key metrics and views required for analysis of owned communities across a variety of channels in a very friendly user interface. What separates their solution from many others, however, is the pre-written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English -- e.g., "@[handle] had a higher Engagement Score than the average in the [industry] industry in [region]. ...
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KA
Kelly A
03/12/15
Good resource for competitor information
What do you like best? Parsing out information by brand and competitors, and by social channel What do you dislike? Data doesn't always go back as far as I need it to. What problems are you solving with the product? What benefits have you realized? Tracking social media profile information across multiple platforms for brands.
AM
Aman M
03/09/15
Intelligent Workflow: Social intelligence and benchmarking platform
What do you like best? I have been using Unmetric for multiple clients when I was in an agency role. What I really liked about this program was that it gave me unparalleled information by combining the power or people and technology, which I could further use to embrace and lead today's conversation heavy Social Media environment. What do you dislike? What is there to dislike? I am very satisfied with this service and like I said it does give me the edge to place my brand over the ...
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NB
Nicholas B
01/19/15
Analysis on competitor social media activity for a global automotive brand.
What do you like best? The ability to measure and track the performance of competitor content and social platform pages. All data is downloadable and the tool offers great flexibility across industries and clients. What do you dislike? There is a lack of detail in some areas and it can take time to add non-tracked brand pages to the system. What problems are you solving with the product? What benefits have you realized? It helped us to optimise our client's social content ...
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ES
Emily S
01/16/15
Unmetric experience
What do you like best? Ease of use in the tool and industry/ category benchmarks What do you dislike? Occasionally a core account is not currently in the tool. I would suggest that prospected users ask Unmetric first about specific properties to make sure there is data. What problems are you solving with the product? What benefits have you realized? We look across competitive sets to identify social media performance for comparisons, white spaces, positioning, etc. This ...
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VS
Venke S
01/16/15
measuring brand social performance
What do you like best? benchmarking and comparisions within specific and relevant categories. customisation possibilities. Easy to use interface. Ability to validate responsiveness of the brand. Dynamic customer support What do you dislike? nothing specific. If you are looking at crunching more data and derive actionable insights you will still need a Netbase or a crymson. It will not be a primary tool for the analyst. But for the brand manager it can be the most meaningful tool. ...
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CS
Chrissy S
01/16/15
Just One Social Media Strategist's Take on Unmetirc
What do you like best? The positive spin on all insights. It's extremely helpful when crafting reports or delivering recommendations, etc. It was immediately apparent that Unmetric put a great deal of thought into the output associated with the data set. I also enjoy the ability to export images as well as data sets for individual customization per client. What do you dislike? Sometimes metrics that I need are a bit "evasive." For example, if I hypothetically had an education ...
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UI
User in Marketing and Advertising
01/15/15
unmetric is awesome
What do you like best? Unmetric is very easy to us with minimal to no training, and provided my team and my client competitive insights that no other software company would be able to in the social space. We were able to analyze the data and realize things like our competitors chose to merge to a global page structure - which we could not have figured out manually. Unmetric's data also contributed to informing our recommendations for this year. What do you dislike? The pricing ...
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SK
Stavros K
01/13/15
A valuable asset for every agency
What do you like best? The ease of use and the very fast response times from the guys at Unmetric with everyone of our requests What do you dislike? There isn't anything specific that I dislike. I would like to have support for campaign intelligence in Greek language but its not a deal breaker. Recommendations to others considering the product: Go ahead with it. The guys on Unmetric are valuable collaborators for any business. What problems are you solving with the ...
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AI
Agency in Events Services
01/13/15
Unmetric for competitor analysis
What do you like best? I like how easy it is to compare my platforms with my competitors. It's super helpful in helping me to set social benchmarks for similar initiatives. I also get a better idea of what type of content to create to reach these benchmarks. What do you dislike? The only problem I've had is finding more brands in our competitive space. There a few others who's data I would like to see, but for the most part I can get a good comparative analysis based on what's ...
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