Twitter Analytics Reviews in April 2025: User Ratings, Pros & Cons

Clutter-free KPI driven analytics tool.

What do you like best? - Displays the month-wise breakdown of Tweets Summary - Shows analytics breakdown for individual tweet activity, top tweets, promoted tweets, a video activity which let us know what type of tweet is performing the best. - Gives 28-day performance summary with change over the previous period What do you dislike? - Twitter has not promoted its analytics tool much. Users need more awareness of this tool. - Doesn't have good advanced visual reporting ...

A neat and tidy analytics report for all your tweets

What do you like best? Twitter analytics gives you last 28 days data by default. It includes everything that I need to know about my audience in any given time frame. I discover my tweet's reach and engagements. Above all, the best part is I get to know that which tweet brought me maximum number of followers so that I can focus on that genere. What do you dislike? I think more information about the followers data should be provided. Say for instace what hashtags are my followers ...

My take on Twitter analytics

What do you like best? Well, i manage a few business pages and data is always a great way to understand your audience and Twitter analytics provides me with an overview of how my content, pages are performing as well as what y target audience enjoy and how they interact with my pages. What do you dislike? For starters, the dashboard or way they display the information could be packaged a bit better and also their integration with third party software such as Hootsuite for example ...

Helpful but can be tedious

What do you like best? I love how easy the platform is to use. Reports are easy to pull and generally include all KPIs without having to explicitly select them What do you dislike? You can’t pull reports for multiple handles at once Recommendations to others considering the product: Twitter analytics is a good tool to use to develop insights regarding tweet/creative performance, and it’s difficult to pull twitter data from anywhere but the platform itself. However, be aware ...

Twitter Analytics provides good audience insights

What do you like best? I like how you can see a breakdown of engagement on a single promoted tweet by campaign, ad set and audience. What do you dislike? I don’t like how you can’t see which engagements came from which ad set/audience. What problems are you solving with the product? What benefits have you realized? I can easily see which audience performs better as far as engagement rate and CTR.

A professional and worthwhile experience of Twitter Analytics

What do you like best? The extensive level of detail it provides us about our Twitter page, such as the level of engagement we receive and audience habits What do you dislike? We have not faced any downsides to using Twitter Analytics What problems are you solving with the product? What benefits have you realized? Twitter Analytics helps us to better track our performance across the platform and address the areas that are slacking accordingly

Decent Analytics

What do you like best? I like that we can see our reach and our ratio as it relates to reach versus likes and our retweets What do you dislike? Analytics goes only so far. It would be helpful to understand what we can continue to do to expand our reach/best practices that work for others along with recommendations for target accounts to follow What problems are you solving with the product? What benefits have you realized? The problem is a short reach. Your content is only ...

Twitter Analytics

What do you like best? It's easy to set up and has really useful tips and instructions to help you monitor your ads. You can view them on desktop and on mobile so keeping an eye on your ads is easy on the go from anywhere - not just the office. It's also helpful just to look into your followers interests (without running any ads) to see what your target audience is and what other things they are interested in What do you dislike? It's pretty simple and doesn't have really defined ...

Easily Analyze with Twitter Analytics

What do you like best? My favorite feature about Twitter Analytics is how easy the user interface is to read and skim through when trying to make detailed marketing reports for campaigns. Exporting files is so quick and easy and makes a marketing person's life more efficient. What do you dislike? The least helpful aspect of Twitter Analytics is you will have to look at it on the desktop because it's not as easily functional on a responsive device. What problems are you solving ...

Somewhat difficult to analyze

What do you like best? I like that you can view the results of your targeted ads. What do you dislike? It is very difficult to see that Twitter ads are going to the correct demographics, far less clear than google or facebook. What problems are you solving with the product? What benefits have you realized? Growing online social media reach, growing the twitter brand, and seeing what the results of Twitter ads are.