TrackMaven Reviews in May 2025: User Ratings, Pros & Cons

Takes the subjectivity out of competitive social benchmarking

What do you like best? The variety of reports and dashboards that can be built to assess social performance and benchmark against competitors. More important has been the responsiveness of the TrackMaven team and their dedication to customer success with using the platform. Substantial improvement of the software, UI, features in last year. What do you dislike? That I don't have enough time to spend in TrackMaven. What problems are you solving with the product? What benefits have ...

Track Maven

What do you like best? -Instantaneous campaign results and reports -Track Maven support team! They are always there and willing to assist. - Easy to navigate dashboard What do you dislike? It would be wonderful if there was a way to have tags automatically populate. What problems are you solving with the product? What benefits have you realized? We are better understanding what and when we post on social. What resonates with guests? What should we post more of, what should ...

Great tool and company - constantly adding more features

What do you like best? For me there are two things that really make this a great tool: 1) The content feed is awesome. It lets me keep up with what competitors are posting on the blogs and social media, allows me to see patterns and trends in the marketplace, and gives me inspiration for my brand's content. 2) The other thing are the templates for reports. I love that I never have to start from scratch! And since I haven't been diving into reporting for that long it has helped me figure ...

Easy to Use and Great for Proving ROI

What do you like best? The best thing about TrackMaven for me is having one place where all our data is collected, and being able to graph the correlation between specific content and overall spikes in engagement, web traffic, etc. What do you dislike? When I schedule a regular export of my dashboard to be sent to my email, I'd love for the reports to also include the summary section of top content. What problems are you solving with the product? What benefits have you realized? ...

Great analytics tool to track competitors, while showing ROI

What do you like best? One of our team's favorite capabilities is the competitor tracking. It helps our team keep a pulse on what resonates within our industry, but also how well our own content is performing. The new dashboards they've created are also great for quick references for our marketing team, but also for managing up. What do you dislike? I'm not so much a fan of having to re-create reports, but they do have customer success employees who often step in to help as needed. ...

Very Impressive Insights

What do you like best? The insights on this software are super helpful for knowing what content works for your brand and viewing competitor insights. What do you dislike? It can be overwhelming at times especially if you do not have a designated analytics person to dive into the details on this platform. What problems are you solving with the product? What benefits have you realized? Knowing what content works is key for growing our social media.

Excellent for Apples to Apples Comparison of Social Content

What do you like best? Their ability to take a larger competitor and give you an apples to apples comparison of your content. What do you dislike? I'd like a friendly mobile interface for when I'm on the road Recommendations to others considering the product: Have them run sample reports for you. What problems are you solving with the product? What benefits have you realized? We are trying to determine what is most effective about our strategy and tactics. Trackmaven lets ...

TrackMaven to support PR

What do you like best? Really good at finding mentions throughout the web. Very easy to use interface. Loved the analytics on reach and influence of various press hits. Shared the metrics on a regular basis with execs in the company while I was using it. Support was awesome! Competitive comparisons were super helpful. What do you dislike? Still glitchy. It would miss mentions or be unable to calculate reach. Wish the analytics went deeper. But, our rep was always very responsive and ...

Nice tool for social media and content marketers

What do you like best? TrackMaven is a great tool to have, but it's not a necessity (which is why we aren't going to renew our package). It has great insights into our content and social performance and the account support is fantastic. I especially love the quarterly reviews that dive into the trends and status of our content. What do you dislike? The price is extremely high for what it is. The same information is available natively to the places TrackMaven pulls from, although it's ...

Nice Tool to Have for Marketers

What do you like best? I like TrackMaven a lot. It's definitely a "nice to have" tool, not a "must" have tool for marketers. This has helped us see our engagement versus our competition, which is the most important metric for me. What do you dislike? I would love for the tool to be able to measure engagement from employees and people talking about us. We have an employee advocacy program that employees share links and messaging created by me that requires a lot of time and effort on ...