TrackMaven Reviews in April 2025: User Ratings, Pros & Cons

Track Maven is a great product for social media competitive analysis

What do you like best? I liked the feature of being able to look at competitors side by side and analyze the differences. Also the news feed flow is great. What do you dislike? Nothing I didn’t like about the product. Recommendations to others considering the product: I had an excellent account manager and great onboarding. There was ample customer service available all the time. What problems are you solving with the product? What benefits have you realized? Ability to ...

This is great platform for tracking marketing activities

PROS & CONS What are the best aspects of this product? This platform helps us to track marketing attribution for social media and blog channels. It has great integrations with Google Analytics, the dashboard is full with valuable insights, tips, features and reporting capabilities. Everything works great, it’s intuitive and less-time consuming. What aspects are problematic or could work better? They constantly work on program’s improvement and they often release new updates and ...

It helps us to keep track of our content and activity

PROS & CONS What are the best aspects of this product? What I like about TrackMaven is the ability to track each activity on the web, that’s not all! It allows you to track competitors and industry activity on the web. The analysis and reports are simple and in readable format. I like that there are constant releases and updates of the system. I’m able to see the engagement level of the content. What aspects are problematic or could work better? You can be easily overload with data and ...

Simplistic reporting and graphing.

What do you like best? It was easy on the eyes. Graphs looked great. UI wasn't clunky. What do you dislike? I wasn't really able to utilize this tool to its best potential. I had gone through some trainings, but maybe it was just my business that wasn't ready for it yet. I don't know. But it wasn't able to take our reporting to the next level. What problems are you solving with the product? What benefits have you realized? Not many. I tried using it for reporting, but it was very ...

Great for knowing where you stand

What do you like best? I like how easy it is to see how you match up against competitors and are able to make decisions on your findings. What do you dislike? I would like if the software was a bit easier to navigate in regards to metrics. What problems are you solving with the product? What benefits have you realized? Makes it easy for me to make informed decisions by having everything in one place rather than going to different sources to find the information I need.

The tool was pretty basic. We could have created a lot of the charts ourselves.

What do you like best? It was easy to aggregate data in one place. What do you dislike? It caps the total brands you can track. We didn't have enough brands available to get a full picture of our industry. What problems are you solving with the product? What benefits have you realized? We had hoped it would provide greater insight into our competitors.

So many options!!

What do you like best? So many different customizations and the staff is amazingly helpful. What do you dislike? Sometimes the amount of options can honestly be overwhelming and it takes some time to truly get comfortable navigating the software. What problems are you solving with the product? What benefits have you realized? Tracking and analyzing social posts and campaigns to develop better social strategy.

There are constant improvements about this platform

PROS & CONS What are the best aspects of this product? There are lots of things that I like about this platform: the content feed which is wonderful and it provides me with great insight about my competitor’s activity, I can keep track of patterns and trends in the market. And the other good thing about this platform is its report capability. It helps me to figure out what metrics I need to use, how to run reports and to keep track of every process I’m doing on the web. What aspects are ...

Software for novice users

What do you like best? UI was strong. Support was responsive. Could monitor competition. What do you dislike? The platform didn’t take paid social into account. Data it provided was misleading. Recommendations to others considering the product: Do your homework, I didn’t find it worth the expense. What problems are you solving with the product? What benefits have you realized? What content was getting traction on social networks.

TrackMaven for Industry

What do you like best? This social analytics tool was one we used with a specific client that was interesting to compare engagements and creative with their competitors. What do you dislike? It doesn't take into account paid media when reporting on competitors or owned dark paid efforts so difficult to come to the same conclusions they were proposing...not apples to apples and no insight into paid strategy. Recommendations to others considering the product: Ask a lot of questions ...