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Traackr - Influencer Marketing Software

Traackr Reviews in April 2025: User Ratings, Pros & Cons

Empowering marketers to reach influential voices.

4.2

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Traackr Reviews & Ratings

4.2

Very Good

Based on 178 ratings & 117 reviews

Rating Distribution

Excellent

(101)

Very Good

(11)

Good

(3)

Poor

(1)

Terible

(1)

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Showing 81-90 out of 117

UI

User in Cosmetics

09/10/20

4.5 out of 5

Great Support/Customer Success Team!

What do you like best? The Traackr Customer Success team is truly best in class - always ready to help, explain or hop on a call to walk their clients through projects. They are very knowledgeable in the influencer marketing space and have been providing insights on the industry overall and offering valuable advice on how to fine tune our approach to get the most of our efforts. What do you dislike? The technology is great but requires incremental budget for additional, new to ...

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KK

Kelsey K

08/26/20

5 out of 5

Influencer Marketing Specialist using Traackr on a daily basis

What do you like best? Clear and easy to use format. Best for someone like me who needs the visual organization per campaign. Also always easy to get a hold of the team when I come across and questions! What do you dislike? Nothing of note. Sometimes there are glitches here and there, but nothing that Liane and the team can't help me with. What problems are you solving with the product? What benefits have you realized? Keeping track of all of our influencers and ...

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SG

Santiago G

05/13/20

4.5 out of 5

Fantastic Influencer Marketing Management Software

What do you like best? Easy of use, outstanding customer Support, global solution and team and multi lingual functionality. I would recommend the solution to any Enterprise looking to standarize influencer marketing. Full capabilities from influencer identification, validation to reporting and audience analysis. What do you dislike? Nothing specific that I deslike. It would be great to have WeChat interface. Recommendations to others considering the product: I would ...

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SW

Sharon W

05/06/20

4 out of 5

Quick easy was to make sure you’re putting your eggs in the right basket

What do you like best? The diverse enterprises across industries. The simple key comparison points. What do you dislike? The interface isn’t sexy.................. What problems are you solving with the product? What benefits have you realized? It helped me make a decision regarding third party partnerships. Benefit is the wealth of enterprises - big and small... and they it’s comprehensible comparison analysis

JH

Jacinda H

02/25/20

5 out of 5

Influencer Marketing from A to Z

What do you like best? Easy to use, and customizable by campaign What do you dislike? it would be great if they could expand more on story tracking What problems are you solving with the product? What benefits have you realized? Streamline campaign management from beginning until end. Also able to find influencers with super specific demographics to match our campaigns.

FB

Fabiola B

01/04/19

3.5 out of 5

Great Influencer identification platform for a B2B2C Company.

What do you like best? Good tool that helps organize, evaluate, and identify influencers. The team is super responsive, always quick to help and hop on calls and are open to feedback.They do a great job at onboarding and sharing the right amount of resources to help you get started What do you dislike? It's a great tool however it's very much time consuming. I wish we could export the influencers research and data in a visual PDF. Today this has to be made manually and it takes ...

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JD

Joel D. B

12/18/18

4.5 out of 5

Excellent tool for influencer identification and influencer relationship management

What do you like best? I like how I am able to use the search functionality to narrow down a list of potential influencers in a specific subject-matter area. I still need to then look into each of their profiles carefully, but it makes the initial phase of exploration much easier than some of the other databases or pure web search. Where Traackr seems to be particularly strong is in the "relationship management" aspect by serving as a CRM that's tailored for influencer relations and ...

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MR

Melly R

12/04/18

4.5 out of 5

The perfrect tool to streamline your influencer marketing efforts

What do you like best? Good tool that helps organize, evaluate, and identify influencers. Simple easy ways to organize influencers by projects and brands. This helps tremendously with reporting. Influencer profiles within Traackr makes it super easy to evaluate influencers. Displaying all of their social pages in one place is a timesaver! All the data provided helps put facts and analytics to decision making when it comes to influencers. Searching for influencers via the search bar in ...

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UI

User in Consumer Electronics

11/30/18

4.5 out of 5

Traackr - Influencer Marketing and ROI made easy

What do you like best? Traackr has been a very useful tool for our company. We've long struggled to put value on sponsored relationships with influencers, events and personalities and the when we could, it required a lot of manual labor. With Traackr, we're able to easily organize our projects and influencers for quick reference and transparency across global offices while being able to understand the quality and quantity of engagements that our influencers are having with their ...

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AV

Amanda V. D

11/21/18

5 out of 5

Traackr should be a key part of influencer plan

What do you like best? First, the team. Great attitudes and a willingness to help. The platform itself is a world class tool that continues to evolve to meet the needs of the landscape of influencer marketing. What do you dislike? My only complaint is that I can't spend as much time on the platform as I'd like, since it has so many bells and whistles. Spending time in the beginning to learn as much as possible is really crucial. What problems are you solving with the ...

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