Traackr Reviews in April 2025: User Ratings, Pros & Cons

Traackr for Influencer marketing review

What do you like best? The ease of use and being able to find influencers i different regions including EMEA and some APJ. Also, being able to track results of activities is key to demonstarting the impact of influencers. The customer service is amazing and the follow-up is fast anytime we need help. The team is able to offer advise on how to find influencers and share best practices of influencer marketing. What do you dislike? Wish they had the demographics feature - but that ...

Traackr helped build our digital influencer strategy from the ground up!

What do you like best? - To build out a digital influencer marketing strategy, Traackr gives you all the tools needed. The framework they've built around identification, engagement, and communication with influencers was easy to adopt and work into our model. - Platform is extremely user friendly and has explanations and definitions throughout. - Visualizations of data about influencers, and connections between influencers, are extremely useful and consumable. - The team ...

Needed influencers for a quick turnaround and this did the trick!

What do you like best? I was in a quick pinch for identifying a handful of influencers and with a minimal investment in Traackr, we were able to get and vet the list quickly and meet our deadline! It was really easy to use and use-friendly. What do you dislike? It is a very basic, no-frills tool, but it's still gets the job done! It also didn't pull all of the information I was looking for for the individuals, some were missing email addresses when I needed those specifically. ...

Smart tool but not super useful

What do you like best? It's a smart idea for a tool by keeping track of influencers. Great for organization. What do you dislike? The database of influencers isn't super impressive and i'm not sure it's something that I couldn't handle on my own with a spreadsheet. Recommendations to others considering the product: Explore your own capabilities before jumping into a tool like this. There are tons of ways to find influencers and not sure this is the total necessary route to ...

Difficult to Use

What do you like best? It had some decent social listening tools. What do you dislike? Overall it was not the most user-friendly platform. Recommendations to others considering the product: Look at other social listening tools. I found Traackr not very intuitive to use and there are other tools that do a much better job of helping manage social listening and tracking What problems are you solving with the product? What benefits have you realized? Traacker was used ...

Best software to manage influencer relantionships

What do you like best? I've been looking for a long time to have some sort of CRM software specialized for influencer marketing. Traackr does that perfectly by letting me identify influencers and then keep track of our interactions with them. The design is nice and simple and the product works well but the outstanding part is in the data it provides. What do you dislike? I've had temporary glitches with the email capture system in the past. Recommendations to others considering ...

Buggy but somewhat useful

What do you like best? I liked that Traacker provides Reach and Relevance scores for its influencers. This helped us come up with the influencer identification process we currently use. What do you dislike? However, Traacker often did not "find" the influencers I was trying to look up, and after several attempts to use the platform (which was often very buggy), I quit altogether. Recommendations to others considering the product: Followerwonk is better, though it doesn't ...