Traackr Reviews in April 2025: User Ratings, Pros & Cons

best influencer management tool!

What do you like best? This tool makes pitching and securing influencers super easy. The demographics tools are also amazing for when vetting influencers. We use this to make most of our decisions. What do you dislike? Would love if there was a social listening component to this too. What problems are you solving with the product? What benefits have you realized? Traackr assists in basically all parts of our social strategy.

Very useful influencer marketing software

What do you like best? Traackr was my introduction to the influencer world. Using Traackr I have been able to learn about the influencers trends, who matters, how influencers boost todays market. What do you dislike? There is no campaign results option. I need to use another software to be able to get the desired results/outcomes when doing my post event analysis. I was not able to export reports to excel. Recommendations to others considering the product: n/a What ...

Great Customer Service, Easy to Use Interface

What do you like best? One of the main reasons I use traackr is to pull reports on campaigns we've run. Uploading influencers, finding new and similar influencers, then tracking and pulling all posts are very simple to manage. The reports can be customized as often as needed and there's a quick turn-around for last minute meetings and presentations. What do you dislike? The platform is constantly being updates for user optimization, however it can make finding things difficult. ...

Highly Useful Tool and Outstanding Customer Care

What do you like best? Apart from the usefulness of the tool itself, Traackr customer care is the best of any vendor I've experienced. They are both responsive and quick to provide assistance when needed. I've used the tool for a number of years and that has been a constant from day one. What do you dislike? The limitations on the number of projects our team could run simultaneously. This is something which the Traackr team has just improved upon for 2019! Recommendations to ...

Solid influencer relationship manangement tool

What do you like best? Traackr has been incredibly helpful in many stages of our influencer program, from identification and research, to tracking engagement and reporting. The customer service has been phenomenal. I always get answers to my questions right away, and receive regular check-ins from the team to offer support or share new feature developments. What do you dislike? With an ever-evolving tool like Traackr, occasionally I find myself having to hunt for a particular ...

Strong Influencer Identification Tool

What do you like best? One of the things that stood out to me with Traackr is their commitment to customer services. I've used a lot of tools in the marketing field and they, by far, provided the best customer service. Our rep would be ready to help talk us through a project or find solutions for a challenging, niche area to explore. What do you dislike? I really disliked that the platform does not support boolean search queries. I understand that it was made that way to make it ...

Good but not great

What do you like best? I like having a CRM system to track influencers and seeing all of their public accounts at a glance with reach next to each channel. What do you dislike? I don't love the discoverability of influencers and I don't think their database is updated frequently enough to reflect the most up-to-date information. What problems are you solving with the product? What benefits have you realized? Running our influencer program

Influencer marketing space is still emerging

What do you like best? Traackr is an innovative step forward in the influencer marketing arena. What do you dislike? Not much to dislike but for any tool such as this, scale is what matters most. It will take time and hopefully Traackr will continue to make progress. What problems are you solving with the product? What benefits have you realized? Still experimenting across a few teams. No committeemen yet. There are several other emerging tools in this category.

Best influencer tool

What do you like best? It's really easy to use and customizable What do you dislike? The process for exporting large amounts of data Recommendations to others considering the product: It's a really strong influencer tool with incredible customer service. What problems are you solving with the product? What benefits have you realized? Influencer strategies across multiple tiers

The best influencer research, targeting and reporting technology I've used yet

What do you like best? The influencer search seems to have the most rigor included and the broadest reach and ranking system. I particularly like the ranking system based on relevance. I've been with Traackr for several years now and continue to see it's solution get better and better. What do you dislike? I suppose evolution of a thriving product's interface comes with the territory. Traackr seems to be constantly evolving the UI which is great but means I need to pay attention ...