Traackr Reviews in April 2025: User Ratings, Pros & Cons

Great solution to manage influencers

What do you like best? Having to work with a lot of influencers to promote our products on Instagram, Traackr has been a great help for discovering and managing influencers, as well as analysing and quantifying their actions for the brand. What do you dislike? Nothing much. We use the tool while being very aware of its features and possibilities, not asking for something it can't do. Being able to personalize more the auto-sent reports and highlights would be great though ! ...

Great influencer identification, awesome customer service

What do you like best? Traackr's influencer identification features are definitely my most used. It's an incredibly helpful start in identifying influencers in new industries/verticals and helps to cut through the clutter. Their customer success team is the best in the business. They're super responsive, always quick to help and hop on calls and are open to feedback (and implementing it!). What do you dislike? My team is often socializing our progress + results across a number of ...

Comprehensive, easy-to-use influencer management platform

What do you like best? I love the ability to easily organize and track large amounts of influencers, and deep-dive into their social activity in one place. Their tool is extremely user-friendly and didn't require too much training to get acclimated. Having purchased other solutions in the past, I would also say that I've been impressed by the quality of support I've gotten from their team. They do a great job at onboarding and sharing the right amount of resources to help you get ...

Review of localized influencer searchers

What do you like best? The UX of the platform is great. The reporting is clear and concise. The influencers are relevant and the staff is helpful especially with state and city level searches What do you dislike? The report export should be more interactive. Create a standardize influencer export function that has hyperlinks to accounts of influencers and picture displays along with rankings. What problems are you solving with the product? What benefits have you realized? ...

Great tool even for small markets

What do you like best? It organizes a lot of the work. You can quickly check up on your influencers and see what they're up to, see their posts and metrics. It is really helpful. What do you dislike? My case is very particular since I live and work in a very small country, so we had to form our database kinda manually. We had to add influencers and profiles by link. What problems are you solving with the product? What benefits have you realized? Time. Time is our most ...

Solid Influencer Management Platform

What do you like best? Managing multiple influencer programs can is made easy through Traackr. Centralising the whole program has been so helpful for what we do each day. Also Being able to discover and work with influencers that were otherwise unknown to us and our clients is what continues to make Traackr the platform of choice. What do you dislike? There are always tweaks and improvements to be made in anything and Traackr makes the conscious effort to acknowledge these ...

Great for identifying influencers and growing influencer lists

What do you like best? I love the interface, very easy to use and, more importantly, easy to train new users to use. I also love how it ranks influencers by reach, resonance and relevance to clearly indicate who is most impactful. What do you dislike? If you upload several influencers with lots of followers, it may take a day or two to process on the platform. What problems are you solving with the product? What benefits have you realized? Traackr is great for quickly ...

Great tool + Great Customer Support

What do you like best? Easy to use once learned, valuable qualitative insights provided, great and supportive customer care What do you dislike? Although the platform is easy to use, I feel like it is easy to use once learned and that discovery is a bit difficult. Recommendations to others considering the product: Definitely! What problems are you solving with the product? What benefits have you realized? We have been able to analyze different groups of consumer and ...

Excellent influencer management tool enabling to shape your influencer marketing approach

What do you like best? Easy to use, user friendly tool with best in class features like the audience mapping for the influencers you are looking at and many more functionalities Good interrogation of the influencers ecosystem Reactive, agile and seasoned Traackr team What do you dislike? Tool is evolving but during 2018 not all social media channels were screened (like Insta Stories); has changed since then What problems are you solving with the product? What benefits ...

Overall a great platform

What do you like best? Great way to get quick data on influencers and their audience demographics. What do you dislike? Wish the platform pulled in all mentions across social, not just mentions from those within your network. What problems are you solving with the product? What benefits have you realized? We initially invested in Traackr to help us easily organize our network of influencers. One of the large benefits is that the platform provides us with analytics that help ...