The Trade Desk Reviews in March 2025: User Ratings, Pros & Cons

Robust Targeting in Any Context

What do you like best? The campaigns structure The number of different Rails to choose from The number of different optimizations to choose from Being able to make changes mid-campaign The different ad categories to run in (display, video, CTV, etc.) The Training Academy What do you dislike? There's definitely a learning curve, but once you get past that it's a breeze What problems are you solving with the product? What benefits have you realized? We're able to add ...

An innovative DSP that is constantly improving features and benefits and is a leader in the space

What do you like best? The Trade Desk provides insightful and helpful tools, such as the Planner Tool & Forecasting Tool that allows buyers & planners to make more informed decisions based on data instead of intuition or opinion. The Trade Desk also saves a lot of time with its bulk editing features and easy to use/ intuitive UI. What do you dislike? Bulk uploading image tags takes longer than it should. There should be a faster way to do this! What problems are you solving with ...

Better than Google

What do you like best? The geo targeting capabilities and B2B is much better than Google and I use it for this What do you dislike? Matching geos in DCM and the methodology difference is difficult with DMA oriented clients Recommendations to others considering the product: This is a great B2B platform but watch out for anytime you have a client that needs to attribute DMA to conversion or activity through 3PAS as there are some inconsistencies What problems are you solving ...

My Favorite Programmatic Tool for Display Ads

What do you like best? The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers. What do you dislike? The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them ...

My Favorite Programmatic Tool for Display Ads

What do you like best? The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers. What do you dislike? The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them ...

The Trade Desk Review

What do you like best? TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed. What do you dislike? I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern. What problems are you solving with the product? What benefits have you realized? We are helping our clients optimize on ad spend more efficiently, ...

The Trade Desk Review

What do you like best? TTD makes media buying so simple! Instead of going the traditional networks route, it is a much simpler way to do direct buys at an efficient speed. What do you dislike? I dislike the lack of interpersonal relationships by handling media buys this way. However, that is the downside of going traditional vs modern. What problems are you solving with the product? What benefits have you realized? We are helping our clients optimize on ad spend more efficiently, by ...

The Trade Desk

What do you like best? We use the trade desk as an audience extension and retargeting product to ease up oversold inventory on site. We use TTD offerings very minimally however for what we need it works perfectly. What do you dislike? Reporting doesn’t work when you try to pull for a specific date range which can complicate billing for long campaigns. What problems are you solving with the product? What benefits have you realized? Lack of inventory and availability on site. TTD helps ...

The Trade Desk

What do you like best? We use the trade desk as an audience extension and retargeting product to ease up oversold inventory on site. We use TTD offerings very minimally however for what we need it works perfectly. What do you dislike? Reporting doesn’t work when you try to pull for a specific date range which can complicate billing for long campaigns. What problems are you solving with the product? What benefits have you realized? Lack of inventory and availability on site. TTD ...

Great Programmatic Display Solution

What do you like best? Ease of setup and bulk editing changes if needed. Customer service is also great. What do you dislike? The reporting interface is clunky. It can take awhile to pull specific reports and then can not be easy to understand. Recommendations to others considering the product: Give it a try, their customer service team is great about helping when you have a question. What problems are you solving with the product? What benefits have you realized? Driving awareness ...