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9.1

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Tealium iQ - Tag Management Software

Tealium iQ Reviews in April 2025: User Ratings, Pros & Cons

Streamlining data tracking for top companies.

4.3

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Tealium iQ Reviews & Ratings

4.3

Very Good

Based on 465 ratings & 130 reviews

Rating Distribution

Excellent

(78)

Very Good

(52)

Good

(0)

Poor

(0)

Terible

(0)

Expert's Review

Tealium iQ Tag Management stands out as a robust and versatile platform for tag management needs. Users appreciate the ease of integrating pixels and the extensive library of ready-to-add pixels that simplify the process without manual intervention. The platform's flexibility allows for advanced capabilities in creating attribution systems, making it a valuable ...Read more

Tealium iQ pros and cons

  • Offers a vast library of integrations and extensions for easy data passing, reducing manual coding.

  • Excellent customer support and collaboration from the Tealium team, streamlining tagging processes.

  • User-friendly interface with easy user management and profile handling, even at scale.

  • Customizable tags and variables for tailored campaigns without limitations.

  • Steep learning curve for newcomers without proper guidance may find some features and customizations complex.

  • Limited variety of apps and connectors in the Marketplace, restricting access to advanced functionalities for some users.

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Showing 91-100 out of 130

UI

User in Apparel & Fashion

05/15/19

5 out of 5

"Best Tag Manager out there"

What do you like best? plug and play with a lot of tools and tags. Easily manageable from a single UI.

ML

Mario L

05/15/19

5 out of 5

"It Works"

What do you like best? TIQ has made our teams' lives much easier in the sense of tag management. The ability to configure, control, and roll out all in one interface is a key time saving factor. It's flexibility is a plus too.

AI

Administrator in Financial Services

05/15/19

5 out of 5

"Incredibly Valuable & Intuitive"

What do you like best? TiQ's UI, ease of integration with various partners, and variety of extensions has made it incredibly straightforward to deploy vendor tags and implement event tracking.

RC

rick c

05/15/19

4.5 out of 5

"TIQ is very intuitive and effective tag and data management tool"

What do you like best? Tealium IQ's interface is very intuitive and the pre-build tag implementation enables none technical marketer to deploy tags effectively without significant IT overhead.

MB

Matthew B

05/15/19

4.5 out of 5

"Tealium IQ is transforming our digital experience"

What do you like best? Tealium IQ Management is easy to implement and does not replace our Google Analytics deployment, but instead helps us manage across multiple data sources to build audience and take action on that data. I'd recommend this product to any business that is trying to solve the personalization challenge many of us face.

AI

Administrator in Insurance

05/14/19

5 out of 5

"Best Vendor Agnostic Tag Management Platform"

What do you like best? We really like and enjoy the capabilities which Tealium provides to manipulate and massage the data which most of the other tag management platforms in the market doesn't provide.

AI

Administrator in Media Production

05/14/19

5 out of 5

"Great tag management tool"

What do you like best? Great tool to help manage and deploy a diverse set of tags to help speed up insight collection.

BL

Bill L

05/14/19

5 out of 5

"Great product"

What do you like best? Ease of use with a variety of tagging strategies What do you dislike?

UI

User in Entertainment

05/14/19

5 out of 5

"Empowering marketing and business to accelerate customer growth"

What do you like best? We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts.

JA

Josh A

05/14/19

5 out of 5

"Tealium Leads Data Collection and Management"

What do you like best? My favorite thing about TealiumIQ is the great integrations with so many technologies. This makes it so much easier for team and clients to keep all tags and integrations up to date. With the non-stop and fast moving legislative and technological governance changes, this is critical for keeping our sites legal and functioning. I also really like the Consent Management tool, miles ahead of anything else out there.