Tealium AudienceStream CDP Reviews in April 2025: User Ratings, Pros & Cons

Very powerful CDP

What do you like best? Tealium is able to connect many systems which allow you to orchestrate your customers journey. What do you dislike? There is a steep learning curve but a lot of power once it is understood. Recommendations to others considering the product: Make sure you have a strong use case in mind. What problems are you solving with the product? What benefits have you realized? We are able to understand our customer journeys and orchestrate their interactions ...

Tealium CDP helped us trigger Email Campaigns by stitching varied data.

What do you like best? I liked that there are multiple connectors to trigger marketing Campaigns. This helped us test many campaigns quickly and understand their impact. It helped us ramp up our marketable audience base as more visitors were recognized. What do you dislike? Would love to have some scripting ability. What problems are you solving with the product? What benefits have you realized? Shorter cycle time to Test Marketing campaigns without involving the tech teams.

AudienceStream at a multichannel retailer

What do you like best? -Ease of installation -Coordination with Tealium IQ -Large library of plug and play vendor connections, as well as webhooks for all others -Easy to use for both technical and business users -Competitive pricing What do you dislike? -Difficult to run use cases in test/stage environment -Omnichannel imports process large files slowly Recommendations to others considering the product: Build strong use cases and procedures for governance What ...

Great Tool..bit of a learning curve..

What do you like best? We have been able to use audiencestream to setup email automation. We have seen massive lift with just this one channel on only a few brands and we are excited to use this to build more audience to reach users on other channels... What do you dislike? however, when using this... its not the most straight forward thing to setup... highly suggest getting into a training bootcamp with Tealium to go over how to start using Audiencestream... we were never really ...

Great Support

What do you like best? The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work. What do you dislike? One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem. Recommendations to others considering the product: I would advise either ...

Unlocking an Audience for all platforms

What do you like best? We love the ability to make audiences and get those audiences out to all the different marketing platforms and data repositories that we have. What do you dislike? The rules engine can be complicated, but that is also why it's so powerful. What problems are you solving with the product? What benefits have you realized? In real time - all our of marketing platforms can now share the same audience groups. This allows our messaging to remain consistent for a ...

The foundation of your MarTech stack

What do you like best? It is a great way to bring all of your first party data together into a single data hub, clean your data so you are operating from a clean database, and create actions based on that data. We have investigate many of them and it is the best system on the market for consolidating your first party data into one place. It also has a simple, easy to use interface. Finally, once it is setup, it is fairly simple for non-technical people to use. What do you dislike? In ...

Audience Stream - Simplified Connection

What do you like best? The Audience Stream capability is something that other Tag Managers don't offer. It makes engineering the connection of sharing first party data with other media platforms much simpler as there is a direct integration with the data layer that has already been built on our web and mobile apps. What do you dislike? It's not quite a full DMP, which isn't entirely needed but the marketplace capabilities of adding additional audiences would help streamline even ...

Excellent product. Phenomenal team.

What do you like best? The support and willingness to support ! What do you dislike? Expense. But. You get what you pay for! It is ultimately worth the investment. What problems are you solving with the product? What benefits have you realized? Attribution, segmentation, audience insights.

Tealium all around is very helpful, engaged and cares about the outcome.

What do you like best? It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan. What do you dislike? Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would ...