Tealium AudienceStream CDP

Excellent Tool for a 360 view of Customer

What do you like best? The ability to understand a user across multiple domains including offline data is really powerful. The interface is easy to use and allows to launch projects quickly. I also have nothing but good things to say about the entire team at Tealium. Everyone from sales, onboarding, to support is fantastic and really cares about our business and success. What do you dislike? I wish testing across devices and browsers was easier. There use to be an extension in ...

AudienceStream is Awesome

What do you like best? Ease of use and the way it has allowed us to connect many disparate data sources to enable more granular segment and audience building. What do you dislike? Not being able to publish versions live to the site, we can only save as. What problems are you solving with the product? What benefits have you realized? Many siloed sources of data which would cause weeks of dev resources to build pipelines between the systems is not needed anymore. We can do ...

Audience stream is critical for connecting click stream data to marketing platforms

What do you like best? Audience stream allows us to create audience segments and to pass data into marketing and CRM platforms that drive leads and allow for personalized marketing What do you dislike? Occasionally a vendor is not in the connection marketplace. It would be nice to be able to create a folder structure for managing the inventory of event, visit and visitor attributes. What problems are you solving with the product? What benefits have you realized? Audience stream ...

AudienceStream - For digital marketeers and technologists

What do you like best? I like that we get to learn about customer behavior and can take specific actions, and adjust to what works and what doesn't. We use a customer first centric approach to everything we do so this is a powerful tool for us. Thank you Tealium. What do you dislike? The one thing I'd like to see is Tealium do more on is AMP. There are workarounds (iframe) - not preferred so I'd like to see Tealium innovate on this front and catch up with GTM. I know it's on the ...

Functional and Budget Friendly

What do you like best? The ability for the system to ingest any data through the event-based architecture makes it incredibly functional. Additionally the pricing is very fair. When all other CDPs were quoting us 6-figure price tags, Tealium came in well under the $100,000 mark. The pricing structure is very fair as the main cost component is events, so the price increases only as you grow. The large number of connections to third party platforms is awesome, as well. What do you ...

AudienceStream at a multichannel retailer

What do you like best? -Ease of installation -Coordination with Tealium IQ -Large library of plug and play vendor connections, as well as webhooks for all others -Easy to use for both technical and business users -Competitive pricing What do you dislike? -Difficult to run use cases in test/stage environment -Omnichannel imports process large files slowly Recommendations to others considering the product: Build strong use cases and procedures for governance What ...

Self serve, Efficient and Quickly Scale your CDP program

What do you like best? The ability to stitch users behaviroal activity whether they are recognize or not is one of the most helpful feature about AudienceStream CDP. One of the many upside of using Tealium AudienceStream CDP is the ability allow Marketing Team to self serve and saving service hours from BI team to tackle other challenges. What do you dislike? the only downside I can think of is having so much dependency on one vendor. Recommendations to others considering the ...

Very powerful CDP

What do you like best? Tealium is able to connect many systems which allow you to orchestrate your customers journey. What do you dislike? There is a steep learning curve but a lot of power once it is understood. Recommendations to others considering the product: Make sure you have a strong use case in mind. What problems are you solving with the product? What benefits have you realized? We are able to understand our customer journeys and orchestrate their interactions ...

Unlocking an Audience for all platforms

What do you like best? We love the ability to make audiences and get those audiences out to all the different marketing platforms and data repositories that we have. What do you dislike? The rules engine can be complicated, but that is also why it's so powerful. What problems are you solving with the product? What benefits have you realized? In real time - all our of marketing platforms can now share the same audience groups. This allows our messaging to remain consistent for a ...

The foundation of your MarTech stack

What do you like best? It is a great way to bring all of your first party data together into a single data hub, clean your data so you are operating from a clean database, and create actions based on that data. We have investigate many of them and it is the best system on the market for consolidating your first party data into one place. It also has a simple, easy to use interface. Finally, once it is setup, it is fairly simple for non-technical people to use. What do you dislike? In ...