Suzy Reviews in March 2025: User Ratings, Pros & Cons

"Provides timely and actionable insights to use in customer presanctions"

What do you like best about Suzy? Suzy helps us understand quickly what items have interest to a specific customers shoppers. What do you dislike about Suzy? I like to make the questions multiple choice and specific as possible. Open ended questions seem to return less actionable insights. What problems is Suzy solving and how is that benefiting you? I've successfully used Suzy to help develop and sell in item innovations particularly by better understand shoppers preference for packaging, ...

"Provides timely and actionable insights to use in customer presanctions"

What do you like best about Suzy? Suzy helps us understand quickly what items have interest to a specific customers shoppers. What do you dislike about Suzy? I like to make the questions multiple choice and specific as possible. Open ended questions seem to return less actionable insights. What problems is Suzy solving and how is that benefiting you? I've successfully used Suzy to help develop and sell in item innovations particularly by better understand shoppers preference for packaging, ...

"Suzy Turns "I Wish We Knew" into "Let's Find Out""

What do you like best about Suzy? There are two things amazing about Suzy. First the is SaaS solution, being able to get data about your consumers in less than a day is absolutely amazing. I cannot tell you how many times I had a burning question only to find out I would need to wait 6-8 weeks to design a questionnaire, field it, get results and have them analyzed. By the time all that is done the question is no longer burning, it is just a pile of ash. With Suzy those burning questions can ...

"Jimmy's Review of Suzy"

What do you like best about Suzy? The ability to quickly, efficiently gain access to real-time consumers insights. Ease of using the interface and great customer service. What do you dislike about Suzy? The targeting function can be a bit tedious. What problems is Suzy solving and how is that benefiting you? We are using Suzy to validate our new product development and rollout decisions. Being able to be more customer-centric when it comes to these decision is a big step forward for our company.

"Quick and Important Consumer Insights"

What do you like best about Suzy? the quick *and I mean quick* feedback, the easy launching online system, ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US. the beta version of the suzy live was also great and was a great tool during the pandemic when we were unable to host in person consumer testing and focus groups. What do you dislike about Suzy? sometimes the rapid response time especially for open ended doesn't have the robustness ...

"Great platform. Very user-friendly. Quick results. Wonderful support/service"

What do you like best about Suzy? Using Suzy is extremely easy and intuitive. I get results back quickly and the data has been useful in gaining insight into general consumer insights, as well as my own audience. The customer support team is always willing jump in and help when needed. What do you dislike about Suzy? I'm a fairly new user so I'm still getting the lay of the land, but some things I've noticed: I would like to have an option to set quotas, perhaps more logic options, and a ...

"Suzy Review"

What do you like best about Suzy? The combination of speed of results and a very well designed interface. What do you dislike about Suzy? While better than before, more export options would be nice. It would also be nice to delete studies from the library. What problems is Suzy solving and how is that benefiting you? I use Suzy primarily for early new product concept work and naming work. A key benefit for me is the ability to iterate concepts very quickly,

"Suzy's great for keeping decisions grounded in consumer insights. Support staff is fab!"

What do you like best about Suzy? Don't have to pay for sample. Can save an audience and retarget them. What do you dislike about Suzy? The survey functionality is very limited compared to something like Qualtrics. The dashboard is pretty basic as well. It question conversions also drive me nuts - a grid question equals 5 questions and the max # of participants is limited if you gender split, etc. What problems is Suzy solving and how is that benefiting you? We get iterative guidance on ...

"Easy, fast and well-designed platform"

What do you like best about Suzy? Suzy is a great solution for getting fast answers from consumers on a broad-range of questions What do you dislike about Suzy? It is difficult to ask a specific cohort of people more than 2-3 questions at once and easily loop the responses together. It would also be nice if there were more qualitative options within the platform. What problems is Suzy solving and how is that benefiting you? This has been a great service for my stakeholders that have a few ...

"Suzy's biggest fan"

What do you like best about Suzy? Speed of results and the ability to get any/all questions answered. No other service provides this level of flexibility and ease of use. What do you dislike about Suzy? I'd like to be able to specifically target certain segments (like doctors) more easily. What problems is Suzy solving and how is that benefiting you? Consumer research on nutritional supplements, otc drugs, and prescriptions drugs. We want to understand what consumers actually feel/think ...