Overview of StoreMaven

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all the options. Websites and smartphone applications are made up of a variety of interchangeable components. A multivariate test entails changing multiple items simultaneously, such as an image and a headline. Three photo variations and two headline variations are merged to create six material variations, all of which are checked at the same time to determine the winning variant. Numerous aspects on the same page are altered in tandem to increase a single conversion objective, such as signups, clicks, form completions, or shares.

Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard shape visualizing users' flow is similar to a funnel in your kitchen or garage, the sequence of stages is referred to as a "funnel." For example, consider a hypothetical e-commerce company whose ultimate goal is to get visitors to make a purchase. Visiting the site, adding a product to the shopping basket, clicking to check out, and completing the purchase are required steps to purchase on our site. Objectives or micro conversions are other names for these processes.

Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enables companies to identify and segment their audience based on demographics, behavior, and interests, and then create personalized marketing campaigns tailored to their specific needs and preferences. With audience targeting, businesses can refine and optimize their marketing efforts, as they can focus on the most relevant and interested individuals. This feature also helps businesses understand their audience better, by providing valuable insights and analytics on their behaviors and interactions