8.6
Spot Score
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SqueezeCMM stands out as a powerful tool for content marketing analytics, with users praising its comprehensive dashboard that simplifies complex data into actionable insights. The platform's ease of use allows even analytics novices to grasp how their decisions impact content marketing strategies positively. Users particularly appreciate the attentive support ...Read more
Provides comprehensive dashboard for easy data understanding, especially beneficial for newcomers to analytics.
Excellent customer support with on-hand assistance and guidance.
Powerful targeting capabilities for specific audiences.
User-friendly dashboard with customizable taxonomy for reviewing data.
Steep learning curve initially, especially to maximize effectiveness.
Limited data visualization options.
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AI
Administrator in Business Supplies and Equipment
08/16/18
Great analytics without the need for a larger automation solution
What do you like best? Great visualizations - works well and is easy once it gets set up. Powerful. Like that it doesn't require marketing automation software to give us great visualizations. What do you dislike? Take the time to learn how to use it - just like any other software. What problems are you solving with the product? What benefits have you realized? Easy to see how a campaign is performing which allows you to make adjustments during the duration of the campaign.
CG
Claude G
08/15/18
Powerful data capture and targeting capabilities for B2B content marketers
What do you like best? SqueezeCMM tells us what works! It extends the reach of our targeting campaigns and gives our customers actionable insights into what content is working on what channels for much more effective retargeting. What do you dislike? Data storage fees are high but cheaper than most other targeting options. What problems are you solving with the product? What benefits have you realized? It gives our customers actionable insights into what to do where, and new ...
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AG
Amélie G
06/26/18
Very great experience using SqueezeCMM
What do you like best? Our customers love SqueezeCMM because they get their own dashboard with real time data showing exactly what their content performance looks like. This helps us and them to see how our targeting is performing compared to other campaigns - with minimal setup What do you dislike? The only thing I can think of is more varied data visualization! What problems are you solving with the product? What benefits have you realized? Knowing what content performs, where, ...
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ES
Executive Sponsor in Marketing and Advertising
06/25/18
Great insights on content performance
What do you like best? We recently started using Squeeze to track the performance of our client’s content across channels. It's given us better insights about customer behaviour and what kinds of content perform well (and where we should invest more – and less). The ability to give each client their own dashboard is great – they’re much more engaged when they can check on performance themselves, and opens up useful conversations with them about future campaigns. What do you dislike? ...
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KB
Kate B
06/23/18
Analytics that are immediately meaningful
What do you like best? Squeeze CMM is remarkably easy-to-use and, because you control the measurements, immediately meaningful. What do you dislike? There is nothing to dislike about Squeeze because it is a flexible tool with a defined purpose. What problems are you solving with the product? What benefits have you realized? When I want to know how a piece of content is performing, and under which circumstances it reaches the target, then I can track testing with SqueezeCMM
SA
Sulemaan A
06/20/18
An easy squeeze
What do you like best? The ability to use the dashboard and compare performance of various platforms over specific timeframes. Also the ability to compare performance of content over a period of time has been very helpful. What do you dislike? That the data wasn't always stored since I started using the product during the very early days but that was due to some bug. Not a first world problem by any means and things have improved since then. Recommendations to others considering ...
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DB
Daniel B
05/14/18
Fabulous for aggregating data from digital channels
What do you like best? Excellent taxonomy system. Peace of mind in the knowledge that our link data is being collected and stored in a manner that is hygienic - with the ability to cleanse further in the future. Responsive team at Squeeze who seem generally interested in our progress with their tool. What do you dislike? A few quirky interface issues - but these are being constantly addressed by the Squeeze team. The analytics on their own are good, but not spectacular. However, the ...
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AM
Alex M
05/11/18
Wonderful and intuitive solution
What do you like best? The ability to aggregate data in one spot, analyze that data, and then make action plans that are based on factual results. What do you dislike? There really isn't anything that we dislike about the solution. What problems are you solving with the product? What benefits have you realized? We're using SqueezeCMM to better understand the value of our various marketing channels so that we can maximize the results we're getting from each channel.
EW
Elizabeth W
05/10/18
Finally, a simple way to measure content
What do you like best? Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. The analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. Cost-effective tool that I recommend as a part of every marketing tech stack. What do you dislike? Took a bit of time to get the team "squeezing" links ...
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CP
Chris P
05/09/18
HPE uses SqueezeCMM
What do you like best? Great analytics on Social content that I have not been able to see before What do you dislike? There is nothing I don't like about this product!! What problems are you solving with the product? What benefits have you realized? I finally get to see where traffic is coming from that I generate from my social links