8.6
Spot Score
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Showing 11-20 out of 21
CG
Claude G
08/15/18
Powerful data capture and targeting capabilities for B2B content marketers
What do you like best? SqueezeCMM tells us what works! It extends the reach of our targeting campaigns and gives our customers actionable insights into what content is working on what channels for much more effective retargeting. What do you dislike? Data storage fees are high but cheaper than most other targeting options. What problems are you solving with the product? What benefits have you realized? It gives our customers actionable insights into what to do where, and new ...
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AG
Amélie G
06/26/18
Very great experience using SqueezeCMM
What do you like best? Our customers love SqueezeCMM because they get their own dashboard with real time data showing exactly what their content performance looks like. This helps us and them to see how our targeting is performing compared to other campaigns - with minimal setup What do you dislike? The only thing I can think of is more varied data visualization! What problems are you solving with the product? What benefits have you realized? Knowing what content performs, where, ...
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ES
Executive Sponsor in Marketing and Advertising
06/25/18
Great insights on content performance
What do you like best? We recently started using Squeeze to track the performance of our client’s content across channels. It's given us better insights about customer behaviour and what kinds of content perform well (and where we should invest more – and less). The ability to give each client their own dashboard is great – they’re much more engaged when they can check on performance themselves, and opens up useful conversations with them about future campaigns. What do you dislike? ...
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KB
Kate B
06/23/18
Analytics that are immediately meaningful
What do you like best? Squeeze CMM is remarkably easy-to-use and, because you control the measurements, immediately meaningful. What do you dislike? There is nothing to dislike about Squeeze because it is a flexible tool with a defined purpose. What problems are you solving with the product? What benefits have you realized? When I want to know how a piece of content is performing, and under which circumstances it reaches the target, then I can track testing with SqueezeCMM
AM
Alex M
05/11/18
Wonderful and intuitive solution
What do you like best? The ability to aggregate data in one spot, analyze that data, and then make action plans that are based on factual results. What do you dislike? There really isn't anything that we dislike about the solution. What problems are you solving with the product? What benefits have you realized? We're using SqueezeCMM to better understand the value of our various marketing channels so that we can maximize the results we're getting from each channel.
EW
Elizabeth W
05/10/18
Finally, a simple way to measure content
What do you like best? Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. The analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. Cost-effective tool that I recommend as a part of every marketing tech stack. What do you dislike? Took a bit of time to get the team "squeezing" links ...
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SW
Stephanie W
12/08/17
Robust content performance managing tool
What do you like best? SqueezeCMM is a robust content performance management tool that allowed us to manage thousands of content URLS, and provided quick and thorough metrics. What do you dislike? I found nothing to dislike regarding SqzCMM. What problems are you solving with the product? What benefits have you realized? SqzCMM allowed us to deliver highly detailed metrics for a vast number of content pieces--showing us what business areas performed best in relevant social media ...
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JA
John A
11/13/19
Using SqueezeCMM during our political campaign
What do you like best? The dashboard was helpful as we could see our results as they happened. We could then make changes quickly to our messages for better impact. The support staff was amazing, She kept up with our 18 hour days, solved a tricky problem with Facebook and political advertising and made many suggestions on how to maximize our impact. Excellent service What do you dislike? Doing a deep dive on the numbers required many screens. Recommendations to others considering ...
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SA
Sulemaan A
06/20/18
An easy squeeze
What do you like best? The ability to use the dashboard and compare performance of various platforms over specific timeframes. Also the ability to compare performance of content over a period of time has been very helpful. What do you dislike? That the data wasn't always stored since I started using the product during the very early days but that was due to some bug. Not a first world problem by any means and things have improved since then. Recommendations to others considering ...
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CP
Chris P
05/09/18
HPE uses SqueezeCMM
What do you like best? Great analytics on Social content that I have not been able to see before What do you dislike? There is nothing I don't like about this product!! What problems are you solving with the product? What benefits have you realized? I finally get to see where traffic is coming from that I generate from my social links