Singular Reviews in April 2025: User Ratings, Pros & Cons

Very professional company and a solid product

What do you like best? Every contact I had with the team from Singular was very professional. They know what they are doing and talking about and give you a good feeling to be in the right hands. What do you dislike? During setup, there were a few things promised that took longer to solve than anticipated. They didn’t want to talk about any compensation which felt unfair to us. What problems are you solving with the product? What benefits have you realized? We use it to ...

It's good to have everything consolidated in one place and to be able to quickly pull performance

What do you like best? Having one source of truth is extremely important, for attribution, analytics, and cost aggregation. We rely on Singular for daily, weekly, monthly and annual reporting for multiple clients. What do you dislike? Very specific data pulls or granular reports can be difficult to get What problems are you solving with the product? What benefits have you realized? Mobile attribution, cost data in one place, and reporting analytics

Great for cost data

What do you like best? Cost data is reliable and used as the source of truth within our company. What do you dislike? I don’t really have a negative, I use only for cost data, for this purpose Singular is, in my opinion, currently the best on the market. What problems are you solving with the product? What benefits have you realized? Cost data for UA campaigns

Head of UA

What do you like best? It is a fast platform, the graphs are great and I can filter the results on (after the query) and see the visualisation on the graph What do you dislike? I would like to get all the parsing issues by email. E.g campaign name of ad networks and "adjsut" is not much - please check with ad partner. Recommendations to others considering the product: Great cost aggregator What problems are you solving with the product? What benefits have you realized? ...

Solved cost aggregation problems on team, provided easy platform to do ROI analysis

What do you like best? The idea that we don't need to hit multiple APIs in order to get cost and other related data from multiple different partners. Most major partners are integrated with Singular as well. Only requires one login per channel or network you are trying to receive data from. Because cost and revenue data reside in the same place within Singular, it is easy to get reports and analyse our marketing campaigns to optimise our efforts across multiple channels in one place. ...

Singular Review

What do you like best? Connivence of having all of our spend data in one spot. What do you dislike? We have had many issues with QA which is frustrating given the cost. What problems are you solving with the product? What benefits have you realized? Not being able to calculate user level CAC for LTV modeling

Works great at combining costs and revenues

What do you like best? Main strength is to be able to see both costs and revenues to evaluate the performance of the campaign. What do you dislike? The graphs that relatively recently were implemented create more a messy understanding than understanding at all. The lines are not that distinct from each other so it's hard to understand what one is looking at. What problems are you solving with the product? What benefits have you realized? Evaluating ROI on d30 is a great thing to ...

Great for UA managers

What do you like best? I really like the quick and detailed reporting. It makes analysis super easy. What do you dislike? I wish I could have a scheduled reports What problems are you solving with the product? What benefits have you realized? Daily cost, aggregated data, quick analysis to spot issues and trends

DGN's Experience with Singular

What do you like best? We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. What do you dislike? I think the dashboard can be more dynamic and versatile, offering different kind of views and charts Recommendations to others considering the product: I recommend using the analytics tool if you're working with multiple media sources, want to react fast to media results & you want ...

Comprehensive

What do you like best? A very detailed platform, very comprehensive and offers great possibilities to tracking and managing app traffic across multiple apps. Been using it for long across multiple apps. Easy to use. Intuitive. Would recommend to app developers What do you dislike? Maybe if we can have a package for startups ! What problems are you solving with the product? What benefits have you realized? Attribution with multiple partners