Simon Data Reviews in April 2025: User Ratings, Pros & Cons

It depends on the solution needed.

What do you like best? The level of support Simon Data provides is the best I've ever received from a vendor. They are quick to answer, always available and are great to work with. What do you dislike? The platform requires SQL based queries for datasets and segmentation. It makes it difficult to get a new hire up to speed on the platform, especially if they do not have SQL knowledge. Simon Data is missing some critical B2B functions like automation, reporting, forms, lead scoring ...

Simon Data is awesome!

What do you like best? Simon takes care of every aspect of the marketing journey. It's the best solution that empowers autonomy on marketing, instead of having to go around to different teams, we have all the data and tools we need to execute or analyze. The slack support is also huge, Simon reps are always there for you when you need assistance. We didn't have views of our customer email journeys before implementing Simon Data, now we understand the chronological order and the nature of ...

Great customer support!

What do you like best? A great team to work with - they provide a lot of support and attention (weekly calls, slack channel) and they respond in a timely manner. We have had lots of new members join the team and they have worked closely with us to make sure the team has received the necessary training. They are also very hands on and willing to come up with product solutions for unique campaigns. What do you dislike? They're working on this, but right now the result feature does not ...

Powerful platform, incredible partner

What do you like best? Simon Data is a powerful CDP and an incredible partner -- one we've collaborated with for nearly 4 years at this point. Watching their product evolve and improve over the years has been remarkable and the amount of features they've road mapped or built specifically at our request is unusual and remarkable. We moved from Klaviyo to a Simon/Sendgrid stack (at the time it was the only ESP they integrated with, but they work with Klaviyo, and most others now) and the ...

Excellent Team and Product

What do you like best? Working with Simon Data feels like working as one cohesive, super-smart, super-supportive team — they make our goals their goals, and do everything they can to help us achieve them. Simon's customer service is exceptional. It is so nice to have a team that genuinely listens to our requests and then acts on that feedback. For example, I mentioned a feature that would make Simon Results more helpful to our team. One of our reps said he would work on getting it into ...

Great new platform with unlimited use cases!

What do you like best? I love that SimonData is integrated with Segment and our database. We are able to quickly create segments of users to contact without having to use internal BI resources. I also love that it is integrated with other platforms like Zendesk so that we can optimize workflows on many different teams. As a non-technical person, it has made channel focused communication and personalization super easy! What do you dislike? Since there email product does not include ...

Simon is a fantastic partner!

What do you like best? The team and solution are extremely flexible. We went from using them as a pure email segmentation solution, to having Simon fuel audiences across the media ecosystem. We rely purely on the Simon reporting suite to measure true incrementality/efficacy of our marketing efforts. What do you dislike? Would love to be closer thought partners with Simon - how we can be driving even more value out of the solution given they are close, if not closer to our data, than ...

Simon Data makes email deployment easy

What do you like best? The speed and thoroughness of response from our Client Solutions Manager. Having this resource available to our team has been invaluable and makes working with Simon Data overall an absolute pleasure. What do you dislike? We have had different individuals internally managing our Simon Data segments and flows, so some of this is a direct result of that. The ability to organize our segments and flows into sub-folders, archive things that we are no longer using, ...

Great tool, even better customer support

What do you like best? Simon moves really quickly, makes it very easy to integrate into any data sources their customers may have, and are extremely organized throughout onboarding and in an ongoing capacity. While their software is great, I have found their customer support to be their true differentiator in that they go above and beyond to understand the client's business and will execute alongside our team. What do you dislike? Only as flexible as your internal team is in giving ...

The ideal marketing tool for our nonprofit organization

What do you like best? Simon Data's team is unparalleled — we switched from Salesforce Marketing Cloud, and the customer service experience is night and day. Instead of submitting tickets and waiting for a response, we're in daily communication with their team, working together to solve problems. They feel like core members of our marketing team. It's also a great fit for our existing tech stack, and it's simple and straightforward to get data from Redshift available in Simon for ...