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9.8

Spot Score

Segment - Customer Data Platform (CDP)

Segment Reviews in April 2025: User Ratings, Pros & Cons

Transform data into personalized experiences.

4.7

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Starts from $120/Month, also offers free forever plan

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Segment Reviews & Ratings

4.7

Excellent

Based on 431 ratings & 208 reviews

Rating Distribution

Excellent

(173)

Very Good

(32)

Good

(3)

Poor

(0)

Terible

(0)

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Showing 71-80 out of 208

UI

User in Information Technology and Services

11/21/19

5 out of 5

I love Segment

What do you like best? Ease of Usage, Robust tool and many Features in the product What do you dislike? Its great tool, but I would love the segment documentation with real time implementation videos available using any basic app Recommendations to others considering the product: My Role can't be suitable to recommend, however, I am a huge fan of segment.io What problems are you solving with the product? What benefits have you realized? Live tracking data.

AI

Administrator in Entertainment

11/21/19

5 out of 5

Tools that help little teams do big things

What do you like best? The entire on-boarding process was amazing, extremely helpful, and got us rolling in much less time than I'd had imagined. Additionally, the ease-of-use of the platform overall has been incredible, allowing one person to implement the entire event-ingestion portion of our platform single-handedly. What do you dislike? Nothing to report here. All of the problems I encountered were on our end, and Segment was always happy to help where they could to handle them. ...

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AI

Administrator in Consumer Services

11/21/19

5 out of 5

Amazing Product

What do you like best? Outstanding product. From the core event-tracking to their Protocols and Personas products, it all works really well and is very powerful. Easy to use and implement. What do you dislike? Pricing can get expensive as traffic scales, especially since you are charged for all anonymous traffic. What problems are you solving with the product? What benefits have you realized? Customer behavior, marketing customization, and event collection for advanced analytics.

AI

Administrator in Market Research

11/21/19

3.5 out of 5

Segment Review

What do you like best? Simplifies the ETL process to the point where non-technical users can be involved. The event tracking functionality has been helpful for consolidating the identity of a user across multiple platforms into a single source of truth. What do you dislike? Simple data flows like storing data from various tools into a data warehouse is trivial, but we still needed to build a lot of custom infrastructure for more complicated flows (enrichment, syncing data between ...

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DK

Denis K

11/20/19

5 out of 5

Must have service for SaaS.

What do you like best? - do 1 integration with Segment and then scale it to 10 more integrations with less effort - best startup program from what i saw - a lot of integrations - very useful webinars from founders (How to grow your StartUp) What do you dislike? Its hard to write minimum characters about what i dislike in Segment because service is beautiful :) Recommendations to others considering the product: It worth it. What problems are you solving with the product? ...

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HR

Heinrick R

11/20/19

4.5 out of 5

It is the cornerstone to move data between platforms

What do you like best? The ability to connect all the platforms that we use to sync the masterdata across platforms./ What do you dislike? It is really hard to figure out and i worked on implementing it with their team to understand it. Recommendations to others considering the product: Spend time with their onboarding team to make it easier to get started. What problems are you solving with the product? What benefits have you realized? Syncing data across platforms and make ...

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UI

User in Internet

11/20/19

4 out of 5

Segment simplified app tracking process

What do you like best? 1. help us collect tracking data from mobile app 2. Extensible tracking data model 3. Can sync data to Redshift、S3 and Kinesis What do you dislike? 1. Not able to filter events before sync with team plan. 2. There is no open source start kit to display the tracking data using the segment data model for data presentation, and need to use commercial platform. What problems are you solving with the product? What benefits have you realized? 1. App ...

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WH

Winny H

11/19/19

4.5 out of 5

reliable.

What do you like best? easy to integrate with. pretty reliable. Trust that the data is being logged. flexible in where I can share that data What do you dislike? with there was an easy way to merge events that were similar but misspelled What problems are you solving with the product? What benefits have you realized? funnel conversion tracking alerts capture basic data without a database for pilot studies

NJ

Nils J

11/19/19

5 out of 5

Great way to structure data collection and send to other tools

What do you like best? The combination of a great way to gather data on users and their actions, with the massive list of other tools it integrates with. It allows us to simply and quickly try out different tools, as the time to set them up is so low, as they can get all the data from Segment. This also allows us to be more flexible in changing the set of tools we use. What do you dislike? Like many SaaS tools, the pricing goes up real fast for all features, even for a small startup, ...

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AI

Administrator in Computer Software

11/19/19

5 out of 5

Flexibility for growing startups

What do you like best? I love that segment integrates with whatever tool or product you can think of - it makes getting your analytics stack in place easy. What do you dislike? The Visual Tagger needs more features and flexibility comparable to Heap or Pendo. Recommendations to others considering the product: Just do it! What problems are you solving with the product? What benefits have you realized? We started using Segment to track events and users in our product while we ...

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