Segment Reviews in April 2025: User Ratings, Pros & Cons

Integrating new systems is simpler and more efficient with Segment

PROS & CONS What are the best aspects of this product? We are one of the Segment’s first users. We used to spend a lot of time integrating new systems. That has changed since we started using this platform. Our work has been simpler since. What aspects are problematic or could work better? I would like Segment better if it is more cost-friendly. This will make it more accessible for its users, especially the new ones. What specific problems in your company were solved by this product? ...

This is the perfect tool to collect and analyze data

PROS & CONS What are the best aspects of this product? The data we gather from multiple tools through integration with Segment has helped us make more informed decisions as a company. Its features like personas, protocols, and computed traits, among others, made this possible. What aspects are problematic or could work better? We encountered some technical issues while setting up computed traits but these issues were due to user error for the most part. What specific problems in your ...

Drastically Simplifies the Complexity of Gathering Website Interactions

What do you like best? There are many features I love, but the two that stand out to me are analytics.js and the debug console. Analytics.js eliminates duplicate code, lesses the possibility of errors, and ensures all of your analytical platforms are consuming the same events. The debug console is the first place I visit if there is an error. It gives you a single interface where you can filter events in real-time, see the data object, and review any consumption errors. What do you ...

Segment has made life easier

What do you like best? The best part about segment is how easy it is to connect additional sources to test out and see if they give you the results you need as well as only having to integrate with segment and not each individual vendor What do you dislike? Nothing really it works as expected and works great Recommendations to others considering the product: When you turn on a source, might be worth testing it out on a dev environment we had an instance where injected javascript ...

Early adopter reporting in

What do you like best? We at X-Cart use Segment since it's earIy days. I really like how simple is to enable a new system just to try. I don't remember when we spent time on new integration. What do you dislike? High cost for new users (and those who wanted to upgrade from archive plans). But this is business, I understand. Recommendations to others considering the product: Give it a chance, definitely. What problems are you solving with the product? What benefits have you ...

Reliable and clean data for everyone

What do you like best? With features like computed traits, protocols, and now personas, my company is able to leverage the data from multiple tools to better inform our entire ecosystem. What do you dislike? Had a small bit of difficulty setting up computed traits, but that was mostly user error! Recommendations to others considering the product: It's so sturdy and reliable. We've considered moving some of our native programs like lead scoring out of our different suite of tools ...

Simple and flexible to use

What do you like best? Simplicity of the API with very small amount of functions available, what makes it very easy start using. Good debugging experience, what allows to quickly check and fix the problems. Flexible API, what makes easy to override some default properties in the context. What do you dislike? Sometimes not complete documentation, so you have to try it out. Examples for that are some third parameters for the track, page calls where you can optionally put the context ...

Wonderful experience configuring analytics flows.

What do you like best? We've used Segment to collection stats from multiple sources and send them to multiple destinations. The best part is that I can configure sources and look at the "debug" log to see records coming through without having to configure a destination. I also like how the destinations have different options for transforming and filtering the records before sending them through. What do you dislike? There isn't much that I dislike. If I had to choose something, I ...

Great for multiproduct companies

What do you like best? Not being a developer, its amazing to have the ability to quick set up new destinations and filters as you deply new business solutions on "the front". We track a ton of product data on it and send to our CRM's and product analytics tools to use their logic and since we are expanding our portfolio, Segment makes it easy to reduce friction on getting usage and health metrics/reports out of those tools. What do you dislike? I believe we could have a more easy and ...

Easy to Implement and Great Customer Support

What do you like best? So far Segment has delivered on what they have promised - decreasing the amount of time necessary to integrate our infrastructure. They have been extremely accessible by our team and have given us everything we need to make our implementation a success. What do you dislike? The user interface could use some help - it's not as intuitive as I'd like it to be. Recommendations to others considering the product: Make sure you have staff dedicated to implement. ...