Segment Reviews in April 2025: User Ratings, Pros & Cons

Work is simplified with Segment

PROS & CONS What are the best aspects of this product? Segment’s data integration tool is extremely convenient. Adding and exploring data sources to test what best fit your needs is easy with this platform. What aspects are problematic or could work better? I am very satisfied with this product so far. It has met all my expectations. What specific problems in your company were solved by this product? No other tool provides me with more insight than Segment does. It has allowed me to ...

Easy integration with other softwares

What do you like best? Love the way it easily connects with other APIs What do you dislike? Hard to identify the destination based on keys Recommendations to others considering the product: Easy and beneficial tool to work with. Can be integrated with multiple APIs. What problems are you solving with the product? What benefits have you realized? We have incorporated Adobe Analytics with Segment and so far it has been going smooth. The support that we received for the ...

The world's best customer data infrastructure

What do you like best? Segment is incredible simple to integrate, and then pushing the data into your tools of choice (and in turn integrating those into your stack) is so simple. What do you dislike? It is a little unclear that Segment implements downstream tools (like Hubspot or Intercom) for you! It makes things almost too easy! Recommendations to others considering the product: Just do it - it's the most powerful way to get your customer data infrastructure set up so you ...

Very intuitive and useful software

What do you like best? Setting new events is easy and the software is very intuitive. What do you dislike? I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable). When working in the "debugger" view, it's impossible to search using "OR" statements, which makes searches more tedious since you need to manually search more than once for different cases and compare the results "outside of the product" (copying data to a ...

Fantastic tool to service your data needs

What do you like best? Regardless of the size of your company, data is imperative to your business insights. Be it traffic on your website or capturing data for further business insights. Segment allows you to do this. What do you dislike? Our company has a business package but we do not get personas. This is an add on for an additional cost, it would be nice to be able to have a simple version included in the higher tiered packages that the user could then upgrade to the full persona ...

Segment is the core tool of our growth stack, and the #1 integration I look for in other tools

What do you like best? - The variety of integrations, and possibility to create custom ones either through Source Functions or a combination of Cloud Function + HTTP source - The reliability of the platform: I trust Segment 100% with my data flow, it also has great reporting, still need to try Protocols but looks very promising - The flexibility of the tool: selective syncs are a nice feature, Source Functions as well - The great support - The API What do you dislike? - The ...

The orchestra conductor of your product and marketing data

What do you like best? With Segment it's really easy to plug many different tools to get data in and out of them. The catalog contains 99% of the tools we use making Segment our default choice to connect those tools. Customer Support is also very efficient making it easy to solve issues once we reach out. What do you dislike? For some tools not all features are supported, this forces us to build workarounds making the system more fragile. On top of that the documentation on the ...

Segment is the easiest way to streamlined Data/Analytics

What do you like best? Segment was amazingly easy to get setup and running. The same could be said for connecting different platforms directly to Segment and feeding data to those platforms. Instead of writing many lines of code and ensuring each platform is receiving the data, all you have to do is connect Segment within your app. Segment then offers a very simply and easy to understand interface to toggle what data gets sent where. Less time implementing and more time analyzing the ...

Powerful and versatile

What do you like best? It's extremely easy to setup and install and it provides components for almost any system (Javascript, API, SDK, Server calls, ...) and then you can connect whatever analytics, CRM, data warehouse you want with a few clicks and no coding at all. And with Personas you can really take full advantage of the data you collect. Wonderful! What do you dislike? It's quite pricy: the free plan only tracks a few hundreds users per month, as you go up in traffic the ...

Necessary for ANY Business looking to track data

What do you like best? Segment integrates fantastically with all of our data sources which makes the creation of centralized data and BI dashboards with multiple BI tools simple. What do you dislike? The technical knowledge to expertly configure requires training, attention to detail and a good knowledge of you internal data and data needs. Which you should have if you are planning to use Segment. What problems are you solving with the product? What benefits have you realized? ...