Segment Reviews in April 2025: User Ratings, Pros & Cons

It's been great so far! Looking forward to doing more and more with it.

What do you like best? That you don't have to install the code of various software in your app - better performance and easier. What do you dislike? Nothing so far -- It had to be done by a developer so maybe that's a downside - I probably could have figured it out though. What problems are you solving with the product? What benefits have you realized? Product analytics and segmented user guides for our product. If not for segment we'd have to have various triggers firing off to ...

Segment.io an centralized and unified customer data platform

What do you like best? Segment.io is a very great tool, you can integrate all your analytics platforms with just segment.io You don`t need to insert a lot of analytics scripts on your Application or Website, just insert the segment.io snippet, and then you just need to connect other services to segment.io, like Google Analytics, HotJar, MixPanel or Amplitude. Another thing that is very cool of Segment.io, is that you can use Segment.io to track your Mobile App, your Website, your Web ...

Excellent integration tool for a real-time data infrastructure

What do you like best? We have saved thousands of hours of development by using built-in integrations with vendors like Adjust, Leanplum, and BQ. What do you dislike? Platform can only receive events that are pushed into it. There isn't a good way to pull in data. Also, the destination filtering is cumbersome and it's tough to maintain filters across dev/qa/prod environments. I've started to use the API's, but this is not my preference for administration. Would be nice to have a ...

Еаsy to use

What do you like best? Documentation is great! Support as well! Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on What do you dislike? Cannot see many records in Debugger window. It will be great if we can see some reports on tracked data or even make some queries over data What problems are you solving with the product? What benefits have you realized? Custom metrics, better Google ...

Very easy to connect sources of data to destinations

What do you like best? The speed and ease of connecting data sources to destinations The interface is simple and easy to sue for non-technical people to understand Easy to debug Documentation very well created and easy to understand and self-solve What do you dislike? Billing options jump up quickly - would like some middle ground to support smaller business. Recommendations to others considering the product: If you are considering doing a full DIY implementation of ...

I install Segment for almost every web app project I work on

What do you like best? Our clients inevitably need to configure a couple analytics tools, communications tools, monitoring tools, and more, and Segment helps keep that process simple and manageable. Being able to hook up financial data from Stripe, and other sources and pipe it all into a BigQuery warehouse to build dashboards is incredibly valuable. Even for smaller projects which might only need an analytics tool and a chat/comms tool, the reduction in overhead installing those ...

Amazing product

What do you like best? Segment has a lot of integrations which is the best part of the product. It can seamlessly send data from a source to a destination What do you dislike? Nothing to dislike. I just have really high hopes from their Personas product. Recommendations to others considering the product: It is a great tool for solving a very important problem. Go for it! What problems are you solving with the product? What benefits have you realized? It is helping us ...

Product Manager

What do you like best? Do not need technical experience to use platform and add more destinations. What do you dislike? Incorrect events being passed through to specific destinations. Recommendations to others considering the product: Keep up the great work;. What problems are you solving with the product? What benefits have you realized? We are able to send events to specific partners that will allow us to target specific users that fire unique events. We can easily ...

Great solution for tracking and integration needs

What do you like best? Web-based interface to configure integrations. This has saved our engineering team hundreds and perhaps even thousands of hours of configuration, integration and development of our tracking implementation and integration with third party libraries. What do you dislike? The cost increases linearly as your monthly unique user increases. Recommendations to others considering the product: This provided us with an out of the box tracking solution for both our ...

A customer data platform useful for data science

What do you like best? The dual role of Segment as both CDI and CDP really helps for customizing segmentations at a very granular data collection level. This can be especially useful if a marketing team wishes to hand over data to their data scientists. For example, customer journey analysis is much simpler to model compared with other tools, namely DMPs. What do you dislike? Customization comes with a steeper learning curve for analytics developers. One can't simply take a tagging ...