Segment Reviews in March 2025: User Ratings, Pros & Cons

It's been great so far! Looking forward to doing more and more with it.

Easy integration with thir-party applications

What do you like best? Segment is a tool that has made it easier for us to integrate customer data with third party tools with minimal development costs. To do this, Segment includes an extensive catalog of predefined destination. The support provided by Segment is very fast and efficient. What do you dislike? I think the cost of the tool is especially high. Recommendations to others considering the product: Segment is a tool that has made it easier for us to integrate user ...

Recommend all the time

What do you like best? It's one of the most important, but least sexy tools in the stack. If you've ever had to manage ETL in a large organization where there are constant demands for new downstream tools getting Segment instrumented is a lifesaver. They have a huge library of sources and destinations. The documentation is very good. Their customer success teams are highly responsive and often willing to set up dedicated slack channels. What do you dislike? Instrumentation is not a ...

Great company, modern approach to old problems!

What do you like best? Segment is uniquely positioned as a Customer Data Infrastructure and logging platform. It is well liked by both development teams and marketing teams, and is the glue that hold everything together when in comes to leveraging our company's data. What do you dislike? Some things that should sometimes be simple are not possible and require custom development on our side. For instance, it is not possible to filter logs from a source to a destination by looking into ...

Crucial Marketing and Data Infrastructure

What do you like best? Segment provides one API that allows you to plug in with hundreds of different services, greatly increasing the amount of data and the ease at which you are able to collect data. Without having to spend hundreds of developer hours learning and implementing different APIs for each data, tracking, or marketing software, you can still integrate with so many services. Additionally, the payload of the JS loaded on the client is greatly reduced. Segment gives you the ...

Everything Related to Customer Data in One Place!

What do you like best? The ability clearly map, collect, and transform data in near realtime has been game changing. The fact we could slowly migrate our old marketing data flows has been helpful and productive. Having clean data among our sites that we can just combine in the same Schema has increased productivity. What do you dislike? The documentation for some connectors is lacking. We have a few third part vendors who we've struggled to migrate because there is almost no ...

All tracking - simplified!

What do you like best? The Visual Tagger for sure. It takes out a lot of pain associated with writing individual code for event tracking and then go through versioning-review-deployment cycle every time that you'd want a slightest modification. With Visual Tagger, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code. Capturing the same events, by writing custom code for each event and then firing some actions ...

Good tool, but VERY expensive for B2C.

What do you like best? Segment was pretty easy to setup, easy to connect new sources, good documentation. It had most of the sources we needed. We did not use the full spectrum of their tools. What do you dislike? Mainly pricing. they had no flexibility with pricing post-covid when our revenue dropped significantly. They basically said: you signed a contract: pay up! (We have been very compassionate to our client base that have had trouble with covid giving discounts as needed.) But ...

Takes the headache out of customer data infrasctructure.

What do you like best? The interface is easy to understand and use. For me, as a developer who has to set up different data sources, there are some great tools for testing. Compared to having to build something similar in-house choosing Segment is simply a better solution. What do you dislike? There are some limitations to using Segment for ETL jobs for non-standard data sources at the moment, as you can run get calls or pull data from an FTP server etc at the moment. After having ...

Integrations and Data Implementation

What do you like best? Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations. The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk. Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ...