Segment Reviews in March 2025: User Ratings, Pros & Cons

Indispensable for any product I'm working on

What do you like best? Easy to try / switch on any product I need What do you dislike? Unfortunately, you cannot set up functions to be part of an existing source Recommendations to others considering the product: Sync it to data warehouse early What problems are you solving with the product? What benefits have you realized? Make sure all analytics systems are synchronised, easy and consistent deploy of new analytics tools.

Save money, time and a lot of pain!

What do you like best? Very easy to implement, with connections for lots of systems What do you dislike? The pricing for very big projects is quite high What problems are you solving with the product? What benefits have you realized? It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences. You can easily understand which features of your product are more used and which neglected, you ...

Leading CDP in market

What do you like best? Simple interface, easy setup and incredibly powerful features to capture, govern and protect data and empower the business to self-sufficiently generate actionable insights and audiences, and activate them to any channel - all automatically and in real-time. What do you dislike? My only desire would be to have a more visual experience - highlighting a summary of details and behaviours for each profile, and perhaps some actionable insights that may be of ...

Future-proof your toolset with one API

What do you like best? By implementing one API, we can be free to use as many downstream tools as we wish. What's more, by standardizing on a single event API our team is forced to think critically about what events are important to be tracked, and an event in one platform means the same thing as an event in another platform. Segment also makes it easy to take the same event stream and archive it off to a data warehouse, such as Redshift or Snowflake, and create a "single source of ...

Great team, great product

What do you like best? Title says it all, the tool allows us to a pass and control data flows on a level outside of code, and is extremely valuable to our core business, but the team that we have been able to work with to this point have been phenomenal. Our CSMs, AMs, and Solution Engineers have all been extremely knowledgeable and incredibly responsive. What do you dislike? The only thing that I would say here is that if you set this tool up incorrectly, it has the potential to ...

Very intuitive and useful software

What do you like best? Setting new events is easy and the software is very intuitive. What do you dislike? I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable). When working in the "debugger" view, it's impossible to search using "OR" statements, which makes searches more tedious since you need to manually search more than once for different cases and compare the results "outside of the product" (copying data ...

Great tool to unify your marketing stack, saves my dev team many hours per month

What do you like best? Very easy to configure and add new sources and destinations. The integrations Catalog is impressive, many options. What do you dislike? The pricing model especially for anonymous users. They will also count on your MTU usage, if you add the JS on landing and marketing pages, this number can go up pretty easily. What problems are you solving with the product? What benefits have you realized? We're solving the classic marketing stack problem. Marketing ...

Holds great promise but requires a data architect to own the implementation and instrumentation

What do you like best? The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org. What do you dislike? Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are ...

Great tool to centralize tracking to multiple platforms

What do you like best? Centralizing your tracking, integrations to multiple platforms, great control, debug What do you dislike? The filtration feature is not available on all paid plans What problems are you solving with the product? What benefits have you realized? Tracking to multiple platforms

Segment for the win!

What do you like best? The various speakers especially from IBM. A strong panel explaining exactly the process to implement, and why CDP are so important moving forward and scaling. What do you dislike? I'm absolutely gutted I didn't win a pelaton. jk. Fabulous event . What problems are you solving with the product? What benefits have you realized? scaling a startup doesn't happen without strong analytics, segmentation and a CDP like Segment.