Segment Reviews in April 2025: User Ratings, Pros & Cons

The perfect glue for your marketing stack

What do you like best? Using Segment is not only time saving in terms of dev-ops, but it gets your smarter by asking yourself the right questions. What to use and how to generate actionable insights. Do I need to mention documentation is great. What do you dislike? I wouldn’t talk of downsides. In order to make it work, you need to plan ahead. Recommendations to others considering the product: Do not hesitate. This is worth the investment What problems are you solving with the ...

Very good to agregatte data streams across multiple platforms

What do you like best? Segment is great on collecting data from a set of sources and then distribute them to other platforms without the need to integrate all of them together. What do you dislike? Sometimes, as the integrations are seamless between platforms, there are some specific features that are not obvious to take advnatage of. Recommendations to others considering the product: If you are looking for data aggregation and reply platform then choosing Segment looks like the ...

Very intuitive and useful software

What do you like best? Setting new events is easy and the software is very intuitive. The data is flowing in real time which makes debugging (using the collected data) super useful. What do you dislike? I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable) Recommendations to others considering the product: Don't hesitate - it's a great product What problems are you solving with the product? What benefits have ...

Data flows made incredibly easy

What do you like best? I like to only have to integrate 1 SDK to my app and be able to send the data to different products such as Mixpanel, Customer.io, Branch and so on. What do you dislike? I would say that the only thing I dislike is the documentation that can quickly become outdated, comes a new Swift update or a new product changes. It can be frustrating to be facing an outdated documentation, or the docs display code that won't compile. What problems are you solving with the ...

A great service to track everything

What do you like best? I love it that Segment has integration with, well, almost every worthy service on this planet What do you dislike? Sometimes some of the events don't go through all the integrations. I assume this may be a problem with the integrations themselves. Recommendations to others considering the product: Make sure that the integrations you are looking for exist and work properly What problems are you solving with the product? What benefits have you realized? ...

Sending analytics events to Segment and dashboard via Mode

What do you like best? Integration is easy. Good documentation. Good UX What do you dislike? It seems to be a quite profound solution and therefore complicated. Difficult to foresee all use cases and consequences. Lack of my experience does not give confidence that it is done correctly Recommendations to others considering the product: it's easy to try What problems are you solving with the product? What benefits have you realized? Sending analytics events from front end app ...

Crucial integration that acts as the blood cells of our application

What do you like best? The most helpful thing about segment is the ability to quickly add on other applications that utilize our user / app engagement data to see insights and enable other teams throughout the organization. What do you dislike? Sometimes it can be a little difficult for newer engineers to get segment events to behave in the manner that is most useful for distributing the information. What problems are you solving with the product? What benefits have you realized? ...

Growth product Manager

What do you like best? Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations. What do you dislike? Protocols is a powerful tool, but I wish it had been bundled with the core product rather than sold separately, as it's crucial to successful data collection at scale. What problems are you solving with the product? What benefits have you realized? Tracking user engagement, driving contextual nurture with the ...

Data layer management made easy

What do you like best? Segment were early adopters in the data transformation space. The platform makes it easy for marketing, product, engineering and data teams to connect web apps, mobile apps, data warehouses and engineering software together. Through standard protocols Segment helps to construct, manage and pipe data for growing companies. What do you dislike? Segment operates a MTU model which works to a point but does mean the platform can become expensive as you scale. With ...

Easy setup and management for controlling data flows

What do you like best? Segment has been fantastic for us to add new destinations for our data, we can trial out different analysis tools, and pick best of breed without having to integrate to each one. It has also freed up development resources because business analysts and other users can set up new destinations without being reliant on the development team. What do you dislike? The downside of the above is that the development team can lose site of where data is going and how it is ...