Segment Reviews in April 2025: User Ratings, Pros & Cons

Great when tracking non-anonymous activity

What do you like best? Segment is great to have a standard API to have the dev team build tracking against. It handles it all for you. It also support server-side tracking instead of loading a dozen SDKs client side! It also has (almost) seamless integration with all kinds of downstream destinations. What do you dislike? Segment's cloud mode means it uses API calls to send data to your destinations (like salesforce), so be careful with your API limits! There is (currently) no way to ...

We like it but it's a bit unclear

What do you like best? Well, it was very user-friendly connecting all of our data sources, very intuitive. What do you dislike? Well, even tho we know what it does still some endpoints are not very understandable. What problems are you solving with the product? What benefits have you realized? Multiple data sources connected in one data processor which is easier for us to direct it to a data visualization tool and have the BI person give us valuable insights.

Drastic improvement in decision making

What do you like best? Segment, like Google Tag Manager, let us manage many different sources of data but is also includes a wide range of destinations. Therefore, it has a better data instrumentation management, best organization and a clear guideline of name conventions (https://segment.com/academy/collecting-data/naming-conventions-for-clean-data/). What do you dislike? Some of the things I miss from the previous tools we used (Google Tag Manager) is the feature of having releases. ...

Makes it easier to try different marketing tools

What do you like best? Spares engineering from having to repeat similar integrations over and over. Empowers marketing teams to easily evaluate multiple tools in any given category, and select the one best suited to their needs. Makes it trivial to get all data into a warehouse for use with BI tools. What do you dislike? Need to dive deep into specifics to set up for full impact. Requires some technical acumen to deploy. What problems are you solving with the product? What benefits ...

Makes going from 0 to 1 so easy, and then you never have to worry about it when going to 2, 3, 5, 10

What do you like best? The guidance they give on best practices for instrumentation, and the ease with which you can set your data up to go to new destinations. What do you dislike? There are certain limitations on how the data needs to be structured for downstream destinations. What problems are you solving with the product? What benefits have you realized? All in-product tracking for our digital product (across Android, iOS, Web). It has allowed us to generate insights about how ...

Great product and support

What do you like best? Segment Academy and the way how segment informs of best practices in tracking What do you dislike? Complex tracking implementation is covered on highest plan (Protocols) Recommendations to others considering the product: Make sure to implement properly all types of API calls. What problems are you solving with the product? What benefits have you realized? Seeing engagement of our users in several tools. Segment gives us flexibility in trying out ...

A great way to track your events

What do you like best? It's really good at integration with many different services What do you dislike? Sometimes some of the integrations don't work so well What problems are you solving with the product? What benefits have you realized? You don't need to integrate each servixe separately

Segment saves my team countless hours of development

What do you like best? Segment solves a problem that has plagued almost every team I have worked on previously. The constant requirement to integrate a new customer tracking system gets in the way of more important work. Segment enables us to look like all stars when another team asks us to "integrate" a new tool into our ecosystem. What do you dislike? Nothing comes to mind. They do the exact thing I want them to do and they do it well. Recommendations to others considering the ...

No better turn-key solution to move data to multiple sources

What do you like best? I love how many destinations and sources segment supports. I can easily send data from websites, backend and frontend web applications to wherever I need it to go, even if it's multiple places. Excellent for setting up user analytics, admin dashboards, etc. What do you dislike? Sometimes it can be challenging to configure services like intercom or mixpanel on the frontend when the configuration options are obfuscated by the analytics library, but it's a small ...

Saves us a ton of dev time

What do you like best? Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best. What do you dislike? Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer. Recommendations to others ...