Segment

Segment is a reliable solution for configuring analytics

PROS & CONS What are the best aspects of this product? We rely heavily on Segment for data collection. We use it to gather analytics from various sources and send them to multiple destinations. We like how we can set filters and control our data before sending them. What aspects are problematic or could work better? Improvements could be made to eliminate confusion in the process of selecting destinations. What specific problems in your company were solved by this product? We use this ...

Integrating new systems is simpler and more efficient with Segment

PROS & CONS What are the best aspects of this product? We are one of the Segment’s first users. We used to spend a lot of time integrating new systems. That has changed since we started using this platform. Our work has been simpler since. What aspects are problematic or could work better? I would like Segment better if it is more cost-friendly. This will make it more accessible for its users, especially the new ones. What specific problems in your company were solved by this product? ...

Segment is the best platform for customer data management

PROS & CONS What are the best aspects of this product? Segment has impressive integration capabilities and is very easy to navigate. What aspects are problematic or could work better? I would say there is nothing to dislike about this platform. It makes our work incredibly easier. It automizes the implementation of downstream tools. What specific problems in your company were solved by this product? This platform helps us understand our customers better. It gives us insight into how ...

This platform makes data collection more efficient

PROS & CONS What are the best aspects of this product? Segment has a lot of impressive features. I like the debug console feature because it allows me to access, review, control, and correct errors on my data in real-time. Analytics.js is another feature of this platform that I like. It helps eliminate the errors in the flow of data by eliminating duplicate codes and feeding the same event to all your analytical platforms. What aspects are problematic or could work better? We had some ...

Work is simplified with Segment

PROS & CONS What are the best aspects of this product? Segment’s data integration tool is extremely convenient. Adding and exploring data sources to test what best fit your needs is easy with this platform. What aspects are problematic or could work better? I am very satisfied with this product so far. It has met all my expectations. What specific problems in your company were solved by this product? No other tool provides me with more insight than Segment does. It has allowed me to ...

A central solution to track user behavior and app performance

PROS & CONS What are the best aspects of this product? It provides a quick and easy way to plug any analytics tool into any JavaScript application. The people in my company has different application preferences, but with segment everybody's happy. They still get to use their preferred applications while enjoying greater capabilities it provides. What aspects are problematic or could work better? The analytics.js doesn't work with react native. There is also no easy way to filter events ...

Ideal when dealing with plenty of metric services.

PROS & CONS What are the best aspects of this product? Each of the metric service included functions reasonably for certain things. You might not have a clue which suits you best from the start or when you're measuring anything new. This is ideal when you're already experienced with metrics and refuse to go to three divided calls in a single event. Ideal to test if your analytics function with their debug debug functionality. What aspects are problematic or could work better? Nothing ...

This is the perfect tool to collect and analyze data

PROS & CONS What are the best aspects of this product? The data we gather from multiple tools through integration with Segment has helped us make more informed decisions as a company. Its features like personas, protocols, and computed traits, among others, made this possible. What aspects are problematic or could work better? We encountered some technical issues while setting up computed traits but these issues were due to user error for the most part. What specific problems in your ...

My on-the-go tool whenever I'm dealing with analytics.

PROS & CONS What are the best aspects of this product? It's really simple and swift for plugging to just about any analytics tools in any JavaScript app. Our company's marketing department are into mixpanel. Our developers like keen.io. Some are content with KISSmetriccs, but with Segement, everyone is happy and content. What aspects are problematic or could work better? Two of the biggest gripes involved analytics.js not functioning with the react negative. The other is not having a ...

Indispensable for any product I'm working on

What do you like best? Easy to try / switch on any product I need What do you dislike? Unfortunately, you cannot set up functions to be part of an existing source Recommendations to others considering the product: Sync it to data warehouse early What problems are you solving with the product? What benefits have you realized? Make sure all analytics systems are synchronised, easy and consistent deploy of new analytics tools.