Searchmetrics Reviews in April 2025: User Ratings, Pros & Cons

SearchMetrics

What do you like best? - Receive actionable items - Conduct competitor research - Gain insight to search visibility What do you dislike? - The UX is not very friendly - Sometimes the technical issues that are identified are not relevant to the site What problems are you solving with the product? What benefits have you realized? Ability to identify site issues and highlight opportunities.

Relatively simple to use, but still has problems

What do you like best? The simplicity is key. When it comes to SEO tools, some seem to be unnecessarily complicated. This one is simple and straightforward when it comes to keyword search. What do you dislike? It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content tool is a bit ...

The experience of using SM Content Experience

What do you like best? Content Experience is the perfect mean to streamlining the communication between the SEO expert and content writer for two main reasons. First: it makes the communication between the SEO expert and content writer much, much easier (up to the point when there’s no longer need to explain all the “why’s” and “what’s.”) Second: it allows content writer to create a megaoptimizable content that will live up to his/her own and Google’s standards both at the same time. ...

Great tool for monitoring visibility & opportunities

What do you like best? I come back every week to check the progress of my websites, particularly if Google has released an update. It's possible to track visibility in several countries, with plenty on useful data to spot opportunity keywords. I also like the new feature that shows known Google updates, making it clear how a site was effected. Also enjoy looking through the weekly winners and losers. What do you dislike? It would be nice to see more filtering, particularly in the ...

excellent SEO tool for enterprise clients

What do you like best? SearchMetrics is a superior tool and a must-have for any enterprise SEO client. I love the ability to have several projects and that you can add endless tags to customize your keywords. It's also great for identifying technical SEO issues as well as content optimization opportunities. What do you dislike? It can be a little difficult to navigate at times, but overall this suite is great. What problems are you solving with the product? What benefits have ...

Have you been hit by a Google penalty?

What do you like best? Very easy to get a quick and accurate overview of a website's visibility in paid and organic search. Has a lot of complimentary tools in there too (keywords, onpage grader, etc.) What do you dislike? The UI isn't very slick. Feels a lot like an in-house built tool rather than something designed from the ground up to do a specific job as a primary business. It's a bit dated, I guess Recommendations to others considering the product: I'm not aware of ...

Best SEO Tool on the market

What do you like best? You recieve a lot of data and 5 times a week new data. Backlink checker with SPS. What do you dislike? No enough long tail keywords more then 3 words. Difficult to learn the software Recommendations to others considering the product: Yes this is the best SEO tool What problems are you solving with the product? What benefits have you realized? You can analize any keyword and that''s a realy big advantage on your opponents

Great for competitive search insights

What do you like best? Search metrics does a great job at helping us understand our clients share of voice within the specific industry in the search space. We mostly use the tool for evaluating visibility and size of the prize when it comes to looking at potential value. The link evaluation section is also super robust and allows you to find new opportunities by digging into existing linked pages and anchor text. What do you dislike? It would be nice to understand better how the ...

Excellent keyword search tool

What do you like best? Searchmetrics offers the most comprehensive tool identify a list SEO focusing on the keywords. It is also good to understand the online visibility based on trends and patterns. It is one of the most powerful SEO tools in the market. Searchmetrics is a powerful tool for competitors analysis because they have a large amount of data they collected over the years. What do you dislike? I really dislike the fact they charge for everything. Even though you are a ...

Super Positive

What do you like best? The cross-discipline use of the product. There are features for development, design, content strategy, UX, IA as well as SEO and paid search. What do you dislike? The product is so robust that I never feel I have complete mastery over the feature set. Recommendations to others considering the product: Invest in employee training on the product to achieve full value What problems are you solving with the product? What benefits have you realized? ...