Salesforce Email Studio Reviews in April 2025: User Ratings, Pros & Cons

"Relatively straightforward with a few glitch issues"

What do you like best? I really love the WYSIWYG editor and how simple it is to build out communication pieces on the platform. The tracking functions are pretty smart and help us tailor our campaigns better to each user. What do you dislike? I have some issues with page load off and on which require page refresh. Also, when building emails with content block templates, I can't use the ones with more than one column because Outlook will strip the CSS from those emails. This is a HUGE issue ...

"Salesforce Email Studio"

What do you like best? All the information you need is organized in a single panel view, easy to integrate with Salesforce accounts and client look up. What do you dislike? Items could be cataloged in a more efficient way for a cleaner view. What problems are you solving with the product? What benefits have you realized? Sometimes you are unaware if you have sent out an email as the confirmation window does not pop up half of the time. For my use (which is portal reset emails), it can lead ...

"Great experience for email journeys"

What do you like best? I like the ease of use with templates and making edits. I think the initial setup is tedious compared to other email platforms, but once it's setup it's easy to manipulate. What do you dislike? The setup tasks can take a bit of time and aren't super intuitive. But after that, it's fairly simple to use. Recommendations to others considering the product: Great tool for dynamic email comms connected with the Salesforce CRM. What problems are you solving with the product? ...

"Most Complete Tool for Client Managemet"

What do you like best? Faster Interface / Software Response is fear not the fastest What do you dislike? It can be be slow sometimes and suffer from systems lags (they're not common) What problems are you solving with the product? What benefits have you realized? Sales, Support, Order Building and Submits.

"Capable but GUI is difficult"

What do you like best? Email studio allows you to easily build modules, which makes creating new emails easier. Also, the integration with our CRM (also salesforce) is seamless so that pulling in audience members is easy. We can also create isolated lists within Marketing Cloud Email Studio so that the prospects do no immediately feed into our CRM. This allows us to work with lists that are net new and only have qualified leads sync into our system. What do you dislike? The GUI is clunky ...

"great communication for salesforce"

What do you like best? i like the fact that i can send emails to certain groups in the company rather than personally typing everyones email ids. What do you dislike? i dislike when i have to exclude a person from the group then i can't send the group emails and have to send individually which becomes a hassle of forgetting someone. Recommendations to others considering the product: create dynamic emails. What problems are you solving with the product? What benefits have you ...

"Save Time"

What do you like best? It's really quick to send emails using this feature. Since you just need to click on the email of the prospect and choose a template. What do you dislike? sometimes the feature chooses an incorrect email or different person from the one I was trying to reach. What problems are you solving with the product? What benefits have you realized? Saving time it's the main benefit from it.

"Using Salesforce Email Studio is quick, easy, and meets all your Marketing needs!"

What do you like best? Because we have multiple locations across 4 states, Salesforce Email Studio really helps us get all of our messages out across the board. For example, everything going on with COVID-19 has shown my marketing team how useful and convenient this system really is. Whether it's been with sending out emails regarding the virus, store polices, or a change in hours. Email Studio can really do it all! What do you dislike? I don't dislike this, but Salesforce as a whole, is a ...

"Long time user who loves & sometimes hates the tool"

What do you like best? The flexability of email studio allows you to execute email marketing campaigns of varied complexity from really simple postcard emails with a single image to campaigns that include personalized product recommendations and information that is hyper specific to you as a customer based on your past buying behavior and on-site behavior (in addition to the use of data from any other data sources you're able to integrate into marketing cloud). The tool truly allows you to ...

"Terrible Experience that Nearly Ruined My Small Business!"

What do you like best? Not much to like here... Lost $20k and did not succeed with even getting the software to work after 6 months. Almost ruined my business. Their Sales Staff is pretty friendly until they get you to sign the contract but then they disappear and that's about it. What do you dislike? Very difficult to set up! We tried to set it up on our own and failed, then had to pay $10,000 for a consultant - who also failed! So difficult to use and possibly impossible for a small ...