Salesforce Email Studio Reviews in April 2025: User Ratings, Pros & Cons

"Best digital marketing platform for dynamic marketing strategies"

What do you like best about Salesforce Marketing Cloud Engagement? All in one platform to execute marketing strategies through multiple digital channels. A very relevant platform to communicate personally with customers by using dynamic personalization techniques. Integration process with other salesforce clouds is smooth Data base management is good for millions of customers Advance features of AI for better engagement with customers. Personalized customer journeys can be built for better ...

"A Leader in Customer Relationship Management"

What do you like best about Salesforce Marketing Cloud Engagement? Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platform's functions. Tasks like uploading assets into the Content Builder manager, designing emails, and selecting target audiences can be achieved in a short period of time. For the less technical, the ability to drag Content Blocks such as Buttons, Image Blocks and Text Blocks helps ...

"Salesforce Marketing Cloud is a great marketing automation tool for both B2C and B2B campaigns."

What do you like best about Salesforce Marketing Cloud Engagement? Salesforce Marketing Cloud includes advanced AI tools and capabilities for discovering and understanding consumers on a personal level, as well as marketing to them via diffrent channnels such as email, SMS, Push Notifications, social media. Integration with other systems and the ability for initiating messages in real time or batch send based on business requirements. What do you dislike about Salesforce Marketing Cloud ...

"One of the best CRM to track marketing and campaign related metrics"

What do you like best about Salesforce Marketing Cloud Engagement? Business are really interested to integrate with salesforce marketing engagement to inscrease attracting more customers and retaining them Most beneficial thing is reports and dashboard related to this is really convenient and easy for account owners and track and proceed with all marketing strategy to make business growth even better What do you dislike about Salesforce Marketing Cloud Engagement? Huge Dataload takes a bit ...

"Wonderful Marketing Automation Cloud Tool"

What do you like best about Salesforce Marketing Cloud Engagement? Loaded with a lot of features and with cloud making it the most reliable option. Email Studio is one of the features I frequently use which helps in creating distribution lists and create custom filters to segregate Campaigns based on the end users. Another best feature is the content builder that helps in cross-team collaboration for sharing any e-content like documents, emails, and many more. With better customer ...

I love the versatility!

PROS: The best part of this software is its contact filtering feature! It can filter your contacts and organize them into lists. CONS: I think the user interface is a bit clunky and needs to improve to make it more optimized. I also find the reporting time-consuming.

Their email marketing program is the best!

PROS: Salesforce Email Studio does its job perfectly well! It's a reliable tool and their customer support is pretty amazing and helpful! CONS: I honestly think this software is overpriced. I wish they could reduce their rates to accommodate startups.

Exactly what we needed!

PROS: This software allowed us to get our messages across our 4 locations. During this pandemic, we mainly use it to send out emails about COVID updates, store policies, and office schedules. It's really convenient. CONS: This is a very rich software, but you have to spend a lot of time learning it for you to have the full good user experience.

Good addition to our system!

PROS: I love the range of functionality this software has! It is an effective marketing tool and it has a great interface that is crucial to its user-friendliness. Everything is awesome -- from synchronizations, automation to customer connectivity! All covered by Salesforce. CONS: We are experiencing some problems with its email filtering system since it sometimes puts important emails into the spam mail.

Top-notch, high-quality software

PROS: It simplified the way we do email marketing -- from contact setup to tracking! CONS: They sometimes take time to respond to our concerns which causes a delay with our operations.