8.3
Spot Score
Streamline your marketing efforts with Sailthru's powerful automation.
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Sailthru offers custom pricing plan
Sailthru has consistently proven itself to be a highly adaptable and robust platform for businesses looking to streamline and enhance their email marketing and personalization efforts. The platform’s standout features include its comprehensive automation tools, personalization capabilities via its Zephyr scripting language, and an intuitive interface that allows ...Read more
Automates key marketing functions such as email personalization and lifecycle flows, significantly improving productivity and engagement.
Offers robust tools like Lifecycle Optimizer for building automated and personalized customer journey flows.
Easy-to-use drag-and-drop interface and visual template builder for creating campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
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Showing 81-90 out of 132
KG
Kaitlin G
11/27/18
Easy to use for the non-tech savvy
What do you like best? I'm new to email marketing and the Sailthru team has been so helpful in getting me up to speed. The platform is super easy to use and intuitive for someone like me to figure out who is not as tech savvy as others may be. I'm able to create new templates using the email composer tool (no knowledge of coding needed) and set up flows to control the customer journey through Sailthru's Lifecycle Optimizer feature. What do you dislike? I wish we had the ability to ...
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LD
Lisette D
11/27/18
Great for small teams
What do you like best? SailThru offers easy to use platforms with easy. As a growing company, we are limited to resources and time. SailThru allows us to power complex lifecycle efforts easily. I've used other ESPs that make even the smallest requests difficult to implement but with SailThru, you can manage an entire channel with as little as 1-2 people. What do you dislike? Support is minimal if you don't have a CSM which in my case was double the contract price. What problems ...
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UI
User in Apparel & Fashion
11/27/18
Solid and Easy to Learn
What do you like best? The user interface is laid out in a very comfortable and easy to learn way. The service and support is always great, and I appreciate the learning sessions they often have in our city. What do you dislike? Not necessarily dislikes, but a wish list item here and there. A simple mobile app that allowed you to pause or cancel campaigns would be very helpful. Also custom color-coded tags on campaigns would also help to make it easier when dealing with multiple ...
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UI
User in Media Production
11/27/18
Easy to use ESP for media publishers
What do you like best? The interface of Sailthru is easy to navigate and I especially like how you can quickly find sent campaigns. What do you dislike? Sometimes, finding the specific data that you need can be time consuming. What problems are you solving with the product? What benefits have you realized? Growing, expanding our newsletters.
TP
Trishul P
11/15/18
Sailthru is a great ESP for growing companies
What do you like best? We love the service, support, and features they are constantly rolling out. What do you dislike? We had some challenges that are unique to our business given we own 300+ radio stations but Sailthru was able to overcome the challenge What problems are you solving with the product? What benefits have you realized? We leverage Sailthru primarily as an email service provider, then using it for newsletters, target our subscribers on social channels etc
UI
User in Newspapers
11/12/18
Great experience
What do you like best? Sailthru has a super easy to use interface - which is great for someone who doesn't have a tech background. We use a lot of custom vars, custom pages and flows to power our subscriptions. What do you dislike? Early on, we had time-outs, but those have since subsided. The ability to organize templates and lists could be better. What problems are you solving with the product? What benefits have you realized? Subscription sign up, email management, ...
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AI
Administrator in Publishing
11/12/18
Great platform and product team
What do you like best? Intuitive platform for delivering feed-based newsletters, with some flexibility for bespoke content. Analytics and smartlists allow the business to react to user interactivity. What do you dislike? There are certain limitations around how bespoke content is authored, but there seems to be serious development around this. What problems are you solving with the product? What benefits have you realized? Analytics are key to help us with our business ...
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UI
User in Publishing
11/08/18
Solid automation with great customer support
What do you like best? Intuitive pipeline development through the Lifecycle Optimizer makes behavioural triggering effective and worthwhile. User segmentation is also automated using smart lists, keeping our users where they should be as they move down the comms funnel. Customer support is fantastic. Emma, our account manager, is extremely knowledgeable and keen to help Drag and drop system is really helpful. It's drastically reduced developer time to create templates and ...
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SD
Sarah D
11/08/18
Director of Email Marketing & CRM
What do you like best? SailThru offers a wide variety of tools to drive conversion and revenue for our business. From their email and mobile marketing solutions to their site personalization manager, we are able to use various personalization algorithms to customize content and make every experience more relevant for our customers. Their email platform is very user-friendly with a lot of built-in functionality, which makes it easy to target users throughout the buyer lifecycle, from ...
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UI
User in Marketing and Advertising
11/08/18
User Friendly
What do you like best? Sailthru has a clean layout and is a very user-friendly platform. It provides us with a comprehensive stats on our newsletter sends. What do you dislike? There have been just a couple of times where the platform was down. Recommendations to others considering the product: It's great to be able to have all newsletter send information and stats all from one platform. What problems are you solving with the product? What benefits have you realized? ...
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