8.3
Spot Score
Streamline your marketing efforts with Sailthru's powerful automation.
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Sailthru offers custom pricing plan
Sailthru has consistently proven itself to be a highly adaptable and robust platform for businesses looking to streamline and enhance their email marketing and personalization efforts. The platform’s standout features include its comprehensive automation tools, personalization capabilities via its Zephyr scripting language, and an intuitive interface that allows ...Read more
Automates key marketing functions such as email personalization and lifecycle flows, significantly improving productivity and engagement.
Offers robust tools like Lifecycle Optimizer for building automated and personalized customer journey flows.
Easy-to-use drag-and-drop interface and visual template builder for creating campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
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WB
Wade B
08/13/19
Sailthru Marketing Center is an excellent tool for reaching my audience.
What do you like best? The reporting dashboard capabilities are better than any other provider I've worked with. It is easy to get total send and open numbers when A/B testing. Instead of manual addition. What do you dislike? To get at the detailed link clicks, however, I still have to open up each report and manually add each click. It would be nice if custom URL clicks could either be elevated into a dashboard or downloaded into a spreadsheet to which could be pivoted. What ...
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RP
Rusty P
08/08/19
An essential tool for large customer databases and complex email campaigns
What do you like best? Sailthru's API allows us to constantly update customer data and custom variables on every customer to monitor their promotions, their eligibility for certain promotions or marketing. The web interface has elements which could do with a revamp but it's functionally pretty well equipped for most tasks. Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign ...
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FE
Francine E
08/07/19
Personalization
What do you like best? The extent we can personalize our messaging is amazing. I've never work with another ESP that provide the level of granular personalization within our emails. What do you dislike? Their reporting has been a little inconsistent lately. Recommendations to others considering the product: Sailthru offers amazing personalization and wonderful automation options. What problems are you solving with the product? What benefits have you realized? ...
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RC
robin c
08/07/19
I love sailthru
What do you like best? I love the easy user interface. Although i have not used every aspect of the site, for the areas I use i have found it very user friendly from the beginning. From finding the templates to looking up particular users to statistics on email openings and such. What do you dislike? I have a little trouble seeing the actual images on a few templates in the past. What problems are you solving with the product? What benefits have you realized? When i was ...
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AI
Administrator in Broadcast Media
08/07/19
not bad
What do you like best? robust technology and metrics, A/B Testing, Algorithms What do you dislike? sometimes the interface is difficult to figure out, but otherwise great. The handoff between 2 account reps which service our account was not great, but its not a huge deal. What problems are you solving with the product? What benefits have you realized? experimentation
UI
User in Online Media
08/06/19
Sailthru Experience
What do you like best? Sailthru is very easy to use and provides quality support to me and my team. What do you dislike? I do not dislike anything about Sailthru. Any issue that has arisen was resolved quickly. What problems are you solving with the product? What benefits have you realized? My team uses Sailthru as our main Email Service Provider which helps us send out our daily newsletter while tracking performance.
AI
Administrator in Design
08/06/19
Amazing software
What do you like best? It helps us to automate our email marketing and deliver better ROI in our campaigns. What do you dislike? The software can be a bit clunky and slow to load - but overall it's been great for us. What problems are you solving with the product? What benefits have you realized? It has helped us to deliver better ROI on email.
DD
Doug D
08/06/19
Intuitive application, great customer support
What do you like best? The Sailthru application interface is easy to navigate. Having worked with several different ESPs, I really appreciate Sailthru's efforts to simplify the template building and campaign development stages. I'm able to setup a new template in a matter of minutes instead of hours, and the campaign workbook is very easy to navigate and review before launching a campaign. I've also really enjoyed working with the account and support teams. They have been very responsive ...
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AI
Administrator in Online Media
08/06/19
Great product, easy to use, really have upped their functionality abilities
What do you like best? We have had a great long-term experience with SailThru- customer support, improved platform functionality, consistent solicitation of customer feedback for improvements. What do you dislike? The email campaign options are limited, but that is changing soon with new product updates. The team listens to customer needs and responds. What problems are you solving with the product? What benefits have you realized? The ease of use takes friction out of many ...
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AI
Administrator in Entertainment
04/04/19
Great Product
What do you like best? My favorite aspect of Sailthru is the Template editor which allows you make updates and preview your template without having to leave the page. What do you dislike? I feel that the drag and drop template editor can use some improvements when it comes to customization. Updating this would absolutely make this feature my new favorite. Recommendations to others considering the product: If you want a solid product with a company that cares, go with ...
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