Sailthru Reviews in April 2025: User Ratings, Pros & Cons

Great product but complicated to use

What do you like best? Personalization, segmentation, testing. What do you dislike? Interface even though it has improved significantly in the last year. Reporting is not flexible. It's hard to simply filter out a specific campaign openers. Recommendations to others considering the product: Its a great investment but prepare to spend one month on training the manager who will be using the product, and additional time for programmers. What problems are you solving with ...

Easy to use with solid data

What do you like best? Sailthru makes it easy to organize our robust email portfolio and track KPIs in real-time. The interface is very easy to navigate and its integration with Storyports make it even better for us. Coding and troubleshooting is generally an easy process, too. What do you dislike? I wish there were some more segmentation possibilities within Lifecycle Optimizer that didn't require custom fields What problems are you solving with the product? What benefits have ...

Sailthru is a simple to use ESP

What do you like best? Sailthru is a smaller ESP that has always offered exemplary customer support. I typically have received same day support for any issues I have had. Emails are timely and there is a lot of flexibility with regard to the email options. What do you dislike? List building and data reliability have presented problems for us. We have had lists that never stop counting and then send to incorrect volumes of customers. What problems are you solving with the ...

Sailthru

What do you like best? Sailthru est l'outil d'envoi d'infolettre d'un de mes client. Nous l'utilisons pour orchestrer et déployer les campagnes courriel, notamment les les infolettres promotionnels et déclencheurs.Nous utilisons Sailthru comme source pour stocker et gérer la segmentation de nos abonnés pour nos campagnes. What do you dislike? Pas de serveur pour les images. Elles sont automatiquement renommées par l'outil et le code html doit être ajusté en fonction des noms ...

Sailthru is a great marketing tool

What do you like best? I love that Sailthru now has a feature where you can send out messaging when people are most likely to open it. I use Sailthru for internal global communications, so it's nice to know that we're not accidentally sending emails to India in the middle of the night, just so we can reach employees in LA during their business hours. What do you dislike? I would love to see more automated analytics - like optional email reporting and the ability to compare multiple ...

Great, but slow

What do you like best? Sailthru is really user-friendly and intuitive. It's easy to add and edit content (for the most part), and the data about mailings (clicks, opens, etc.) are great and accessible. What do you dislike? My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all. What problems are you ...

Powerful for retail but limited use for media or B2B businesses

What do you like best? The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with. What do you dislike? The reporting is fragmented and severely limited. In the 5 years that I have been a customer there has been little improvement, if any. Recommendations to others considering the product: Improve the reporting functionality and expand on automation of common ...

AI centric email platform for ecommerce

What do you like best? Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. What do you ...

Complete program to manage and send content via mail.

What do you like best? The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each ...

SailThru a winner for all our email communication

What do you like best? We handle all of our newsletters, lead generation, event invites and nurturing campaigns in SailThru. It's been easy to train new users and to create on-the-fly custom lists and personalized content. Their support is very good, with quick responses and you can tell that everyone cares about the clients as well as the software and service. What do you dislike? The only thing we grumble about are some limitations with editing - you really have to know HTML and ...