Sailthru Reviews in April 2025: User Ratings, Pros & Cons

A good one

What do you like best? Simplicity of email automation. This is the most valuable asset right now. What do you dislike? Not beeing able to join branches after a split in LCO What problems are you solving with the product? What benefits have you realized? Email autimation on LCO and creating templates. Much more simple API rules.

SailThru is the most marketer-friendly platform for email, push and personalization.

What do you like best? SailThru powers all of the marketing promotions and triggered campaigns for our company, Raise. The lifecycle flows take seconds to build all within one interface, and we use these to target specific audience segments via email and/or push. Within every email, we use SailThru's algorithms to feature personalized product recommendations based on our shoppers' browsing and purchase behavior—this has generated up to 10x lift in conversion for our personalized ...

A true source to engage the advertising community

What do you like best? I appreciate it's ease of use and analytics. It's been great to share programming and sponsorship messaging to the ad community via SailThru. What do you dislike? There are some limitations in reviewing mailing lists that can be improved, but not a deterrent from using. Recommendations to others considering the product: SailThru is a good source for crafting, sharing and reviewing audience response to email marketing questions. What problems are ...

Multi Year Ecom Client

What do you like best? Sailthru has made us as clients integral to their product roadmap. They've evolved their tools to align with best practices and often, specifically to our business needs. What do you dislike? We often feel as though we are in the minority when it comes to retail personalization. We have on occasion found bugs within the various algorithms before Sailthru and still sometimes find it clunky to go beyond the interest algorithm. What problems are you solving ...

Great product

What do you like best? Very user friendly - has all of the right tools for your automation needs. What do you dislike? I wish there were more options for showing and not showing content in emails. What problems are you solving with the product? What benefits have you realized? We have been able to personalize content to our users which gives them what their want to read directly to their inbox and increases our open/click rates, along with our list sizes.

Very helpful for understanding email campaigns and data.

What do you like best? I like the reports like the audience snapshot, they're easy to access. What do you dislike? I wish that you could easily build audience reports, it's a little difficult to understand. What problems are you solving with the product? What benefits have you realized? Benefits: campaign info Problems: none so far

Grear Customer Data Platform

What do you like best? Excellent user management, customer journey, marketing automation platform What do you dislike? Slightly complex onboarding process. Professional services often needed during the implementation. Recommendations to others considering the product: Powerful platform. Take time to implement properly. What problems are you solving with the product? What benefits have you realized? We use Sailthru to power our email program. We send a variety of ...

Great partner for lifecycle marketing

What do you like best? User-friendly campaign build/send UI; easy to A/B test; lifecycle/journey-builder product is well-built and easy to use and test within; transparent updates from product team; prediction manager tool is powerful; great customer service. What do you dislike? Analytics interface has been slower to develop and lacks sophistication; depending on their type of business some clients may find it more helpful to ship data from Sailthru to their internal data ...

Sailthru - Helping our e-mail proces

What do you like best? Sailthru has provided Transform cost effective solutions to its e-mail issues. They have been willing to work with us on billing, and they have a staff which is very understanding of our unique situations. What do you dislike? We are a relatively new user of sailthru. I think that there is a transition period in getting used to the new provider and a learning curve. But Sailthru's staff is helping us! What problems are you solving with the product? What ...

Solid ESP

What do you like best? Sailthru has an ever-growing suite of sophisticated tools that make data-driven email marketing easy. What do you dislike? Sailthru sometimes is missing key UX/UI features to make workflows streamlined and scalable. What problems are you solving with the product? What benefits have you realized? Sailthru is our primary driver for data-driven, automated email marketing, audience building, and recommendations.